Digital twins - What on earth has that go to do with me, my company and our growth agenda?
In this article by Gartner, they talk about "digital twins" but it all seems very far away and with little or no impact on us a business...
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In this article by Gartner, they talk about "digital twins" but it all seems very far away and with little or no impact on us a business...
In this articleeveryonesocial say
"Did you know that employees sharing content can result in 561% greater reach, as well as...
It's a pretty scary stat that from this the drum article that
"Analysis from LinkedIn’s B2B Institute of more than 600 B2B
Marketing has changed beyond recognition for many of us, for many of us it's the same old, same old.
We know the buyer is now digital,
When I ask sales teams today about what they are doing to build pipeline, they talk about activities in the physical / analog world.
Ever seen those post on LinkedIn that start with 'I don't normally post on here but'?
These tend to be from what I call 'passive' not...
In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
There is a great post by Carl Willcox, here
Clark points out a number of great points:-
1. That cold pitching on Linkedin is...
In this great forbes article by William Arruda, article here, he talks about the importance of a personal brand.
He said
"2022 marked...
I made a promise and it all went wrong...Friendship, tragedy, loss, adventure and total failure....I had to reset and change everything.
There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
Great post today by Gavin McMahon on Linkedin, the post is here.
Let's unpack that.
"💡 Cisco, the communications tech giant, is
So what do you think? This blog was written by ChatGPT
What is ChatGPT? Wikipedia states
"ChatGPT is a prototype artificial...
I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about why they are on social...
In this blog I want to walk you through the reasons why social selling will transform your pipeline.
First let's look at some...
A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs.
We...
We are all consumers of someone else's business, every day we make an unconscious bias in our decision to shop with one company/brand...
“Sales Management that works – how to sell in a world that never stops changing” is a book by the Harvard Business School lecturer, Frank...
Talking to an organization this week, the comment was made by the CEO
"Our salespeople sell way to low in an organization"
She went...
When I worked in corporate it used to amaze me what awful content I was given to share, it was nothing more than brochures and brochureware
Here's an interesting article from World Economic Forum, that states that your business needs to invest in digital soft skills.
I'm of an...
When Adam Gray and I started DLA Ignite back in 2016, we had a vision that this social media thing was going to change the world.
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