Digital twins - What on earth has that go to do with me, my company and our growth agenda?
In this article by Gartner, they talk about "digital twins" but it all seems very far away and with little or no impact on us a business...
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How do we reduce the number of "touches" with a prospect and reduce the time to meeting?
How to exceed your business goals in 2023
In this articleeveryonesocial say
"Did you know that employees sharing content can result in 561% greater reach, as well as...
Analysis from LinkedIn’s B2B Institute of more than 600 B2B ads found that 71% of people did not feel the creative was resonating with them
It's a pretty scary stat that from this the drum article that
"Analysis from LinkedIn’s B2B Institute of more than 600 B2B
Why it’s time to think differently about what your modern marketing team looks like
Marketing has changed beyond recognition for many of us, for many of us it's the same old, same old.
We know the buyer is now digital,
Your prospects are digital, but your sales team are analog? Can you see the mismatch?
When I ask sales teams today about what they are doing to build pipeline, they talk about activities in the physical / analog world.
3 Key Tips To Consistently Win More Business Or Get That Next Job.
Ever seen those post on LinkedIn that start with 'I don't normally post on here but'?
These tend to be from what I call 'passive' not...
Want To Know The Retail Gossip This Week? - It's All On Social Media.
In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
How we can all bring cold pitching to an end on LinkedIn?
There is a great post by Carl Willcox, here
Clark points out a number of great points:-
1. That cold pitching on Linkedin is...
5 Personal Branding Trends For 2023
In this great forbes article by William Arruda, article here, he talks about the importance of a personal brand.
He said
"2022 marked...
Is there a connection between layoffs and the use of legacy sales and marketing techniques?
When was the last time you felt out of your depth..?
I made a promise and it all went wrong...Friendship, tragedy, loss, adventure and total failure....I had to reset and change everything.
This is all artificial...or is it?
There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
Case study: How strategic social media is reducing the cost of hiring and increasing employee retention at Cisco
Great post today by Gavin McMahon on Linkedin, the post is here.
Let's unpack that.
"💡 Cisco, the communications tech giant, is
A blog on social selling written by ChatGPT
So what do you think? This blog was written by ChatGPT
What is ChatGPT? Wikipedia states
"ChatGPT is a prototype artificial...
How To Transform Your Customer Relationships In 2023.
I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about why they are on social...
Stop waiting for inbound, transform your pipeline with social selling
In this blog I want to walk you through the reasons why social selling will transform your pipeline.
First let's look at some...
Why Your CEO Could Be Letting The Brand Down & What They Can Do About It.
A study by the Edelman Trust Barometer found that 67% of consumers trust “company technical experts,” while only 43% trust CEOs.
We...
A Helpful Tip To Assist With Business Transformation.
We are all consumers of someone else's business, every day we make an unconscious bias in our decision to shop with one company/brand...
10 great leadership books to read over the holiday period
“Sales Management that works – how to sell in a world that never stops changing” is a book by the Harvard Business School lecturer, Frank...
Why your salespeople are selling too low in an organization and what you can do about it
Talking to an organization this week, the comment was made by the CEO
"Our salespeople sell way to low in an organization"
She went...
What types of content will employees share on social media?
When I worked in corporate it used to amaze me what awful content I was given to share, it was nothing more than brochures and brochureware
By 2025 Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels
Why the world economic forum argues that your company should embrace digital soft skills
Here's an interesting article from World Economic Forum, that states that your business needs to invest in digital soft skills.
I'm of an...
3 essentials CEOs and CMOs must know to increase sales in 2023
The state of the B2B marketing industry in 2023
Accenture research, "when people feel connected to each other, their leaders and their work, their companies gain a 7.4% revenue boost per year”
When Adam Gray and I started DLA Ignite back in 2016, we had a vision that this social media thing was going to change the world.
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