12/30/2022 7:00:49 AM Digital twins - What on earth has that go to do with me, my company and our growth agenda? By Tim Hughes In this article by Gartner, they talk about "digital twins" but it all seems very far away and with little or no impact on us a business...
12/29/2022 6:00:17 AM How do we reduce the number of "touches" with a prospect and reduce the time to meeting? By Tim Hughes I was watching a video the other day and they were saying that it takes 7 touches before a client takes notice of you. I'm so old, I...
12/28/2022 10:22:29 AM How to exceed your business goals in 2023 By Tim Hughes In this article everyonesocial say "Did you know that employees sharing content can result in 561% greater reach, as well as increased...
12/27/2022 5:14:02 AM Analysis from LinkedIn’s B2B Institute of more than 600 B2B ads found that 71% of people did not feel the creative was resonating with them By Tim Hughes It's a pretty scary stat that from this the drum article that "Analysis from LinkedIn’s B2B Institute of more than 600 B2B ads found that...
12/23/2022 6:49:37 AM Why it’s time to think differently about what your modern marketing team looks like By Tim Hughes Marketing has changed beyond recognition for many of us, for many of us it's the same old, same old. We know the buyer is now digital,...
12/22/2022 9:08:37 AM Your prospects are digital, but your sales team are analog? Can you see the mismatch? By Tim Hughes When I ask sales teams today about what they are doing to build pipeline, they talk about activities in the physical / analog world. ...
12/21/2022 12:12:09 PM 3 Key Tips To Consistently Win More Business Or Get That Next Job. By Stephen Sumner Ever seen those post on LinkedIn that start with 'I don't normally post on here but'? These tend to be from what I call 'passive' not...
12/21/2022 11:49:18 AM Want To Know The Retail Gossip This Week? - It's All On Social Media. By Stephen Sumner In the not too distant past if a rumour started about a retail company it probably took an industry magazine or a national newspaper to...
12/21/2022 9:07:32 AM How we can all bring cold pitching to an end on LinkedIn? By Tim Hughes There is a great post by Carl Willcox, here Clark points out a number of great points:- 1. That cold pitching on Linkedin is annoying,...
12/20/2022 9:11:29 AM 5 Personal Branding Trends For 2023 By Tim Hughes In this great forbes article by William Arruda, article here, he talks about the importance of a personal brand. He said "2022 marked the...
12/19/2022 9:29:28 AM Is there a connection between layoffs and the use of legacy sales and marketing techniques? By Tim Hughes I want to start this blog by saying being laid off is hard, I've been laid off. In fact, it was being laid off that gave me the impetus...
12/18/2022 1:44:23 PM When was the last time you felt out of your depth..? By Digital Leadership Associates I made a promise and it all went wrong...Friendship, tragedy, loss, adventure and total failure....I had to reset and change...
12/17/2022 3:35:57 PM This is all artificial...or is it? By Digital Leadership Associates There are several reasons why you might want to write articles. Writing can be a great way to express your thoughts and ideas, and can be...
12/16/2022 4:48:40 PM Case study: How strategic social media is reducing the cost of hiring and increasing employee retention at Cisco By Tim Hughes Great post today by Gavin McMahon on Linkedin, the post is here. Let's unpack that. "💡 Cisco, the communications tech giant, is...
12/14/2022 4:52:48 PM A blog on social selling written by ChatGPT By Tim Hughes So what do you think? This blog was written by ChatGPT What is ChatGPT? Wikipedia states "ChatGPT is a prototype artificial intelligence...
12/14/2022 10:31:55 AM How To Transform Your Customer Relationships In 2023. By Stephen Sumner I'm constantly amazed at people who are talented marketeers, who when they arrive at work forget to think about why they are on social...