3/31/2018 9:16:08 AM Your Brand Isn't About Your Website, Your SEO, Your Advertising, Your Corporate Marketing ..... By Tim Hughes You can have the best content, the best website, written by the best marketing agency, with the best photos on the best website, with the...
3/30/2018 10:44:15 AM So What Exactly Is The Business Benefit of Going Social? By Tim Hughes This article (From Oxford Economics and SAP) has a great data sample of 3,171 but only 3% of companies have actually digitally...
3/29/2018 1:05:03 PM It's Sales, Jim, but not as we know it - The Death of the Salesperson? By Tim Hughes I decided that I wanted to buy a particular car, so I contacted by local garage, and they said "I'm sorry sir but you cannot afford it". ...
3/27/2018 10:13:40 AM Why Anybody Can Create Content ... Yes That Includes You! By Tim Hughes As part of our social selling program we teach people how to create content. Teach is the wrong word really, we empower, but that is a...
3/26/2018 8:33:58 AM If You Had the Choice Which Would You Do - Read an Article or Read an Advertisement? By Tim Hughes 70% of people would prefer to learn about your company through a blog .... If we think about the way we work ourselves, nobody looks at...
3/25/2018 4:37:08 PM Breaking up (Facebook) is so very hard to do By Peter Springett A long time ago, in a galaxy far, far away, the regulators took on a might software giant and tried to break its stranglehold over the...
3/25/2018 2:07:46 PM Content Marketing Vs Advertising - The Business Case By Tim Hughes When was the last time you read an Ad? The average day, you get up, put the TV on, ignore the ads. Get in the car, switch radio stations...
3/23/2018 9:29:26 AM Creating a Social Media Strategy - There is Only One Measure! By Tim Hughes My business part, Adam Gray and I are just back from a business trip to Singapore and Australia. One question we get asked alot if what...
3/22/2018 7:16:37 AM Does Digital Disruption Happen From the Inside? By Tim Hughes There are a long list of disruptive technologies and applications, which were started by a disruptive business rather than the owners of...
3/21/2018 12:00:00 AM Smarketing - Why Merging Sales and Marketing is the Future By Tim Hughes While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...
3/20/2018 5:30:53 PM Purpose - The Number One Thing You Need To Win Deals (According to Research) By Tim Hughes My Co-Founder, Adam Gray and I have just returned from a back to back meetings and workshops in Singapore and Australia. One meeting we...
3/17/2018 8:35:06 PM The Importance of a Strong Network Rather Than Contacts By Tim Hughes eBay, Amazon, Airbnb, Trip Advisor, Uber have all built their business models on people giving each other a rating. Third part...
3/17/2018 7:52:00 AM Two Reasons Why You Will Never Make It With Social Selling! By Tim Hughes In this article Gary gives a great view on how to sell in 2018. I don't agree with all of it, for example, just firing inmails to...
3/17/2018 6:50:49 AM Gary Vee nails it again...sales sales sales By Adam Gray I think everyone would subscribe to Gary Vee...obviously I'm a fan, but I think he so often manages to de-mistify problems that people...
3/16/2018 8:51:20 PM Artificial Intelligence Project - Starts With the People and the Process By Tim Hughes Regardless of where you start with AI, chatbot for customer service, an Alexa skill .... before you get going you need to choose the most...
3/15/2018 8:02:35 PM How Account Based Marketing (ABM) / Selling Will Unlock the Modern Buyer(s) By Tim Hughes I was presenting yesterday and was explaining how many of today's modern marketing techniques are not fit for purpose. What do I mean?...