You can have the best content, the best website, written by the best marketing agency, with the best photos on the best website, with the...

This article (From Oxford Economics and SAP) has a great data sample of 3,171 but only 3% of companies have actually digitally...

I decided that I wanted to buy a particular car, so I contacted by local garage, and they said "I'm sorry sir but you cannot afford it"....

As part of our social selling program we teach people how to create content.  Teach is the wrong word really, we empower, but that...

70% of people would prefer to learn about your company through a blog ....

If we think about the way we work ourselves, nobody looks at...

A long time ago, in a galaxy far, far away, the regulators took on a might software giant and tried to break its stranglehold over the...

When was the last time you read an Ad?

The average day, you get up, put the TV on, ignore the ads.  Get in the car, switch radio...

My business part, Adam Gray and I are just back from a business trip to Singapore and Australia.  One question we get asked alot if...

There are a long list of disruptive technologies and applications, which were started by a disruptive business rather than the owners of...

While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...

My Co-Founder, Adam Gray and I have just returned from a back to back meetings and workshops in Singapore and Australia.

One meeting we...

eBay, Amazon, Airbnb, Trip Advisor, Uber have all built their business models on people giving each other a rating.  Third part...

In this article Gary gives a great view on how to sell in 2018.  I don't agree with all of it, for example, just firing inmails to...

I think everyone would subscribe to Gary Vee...obviously I'm a fan, but I think he so often manages to de-mistify problems that people...

Regardless of where you start with AI, chatbot for customer service, an Alexa skill .... before you get going you need to choose the most...

I was presenting yesterday and was explaining how many of today's modern marketing techniques are not fit for purpose.  What do I mean?

In a B2B world you can use Psychology to create and increase engagement on posts, here are 3 things for you to take into account.

1. Proof...

As a CEO of a business while this article is good, if you followed the advice, I doubt I would sign it off.

Here's my advice ...

1. Show me...

This is a useful article on AI terms, many of us are already using AI in our daily lives.  Alexa, Siri, etc.  Many of us are...

There is current legislation in Europe called "the right to be forgotten", which if i want to be removed from your database, you have to...

We talk to so many companies that say they don't use social and digital because their management, either restricts it or just openly...

Nice article talking about how you can get good content ... 

But come on, do we really need AI and talk about readability?  Here...

Blockchain is one of those terms that everybody seems to want to talk about and be associated with.

Here at DLA we know something about it...

It only seemed like 12 months ago that "Gurus" said that Chatbots will never catch on.

It would seem they are here to stay and yes, of...

We often talk to businesses about their need to change with the timers in terms of how they market themselves and sell. But applying...

We all go on-line and research regardless if we are buying a low value or a high value item.  This means that when we approach...

Another good piece by John Harris writing in The Guardian. The truth is, we've had credit scores for a while now - as anyone who...

Interesting research from Mulesoft that agrees that with the money you spend on Digital as in IT then you should expect a prolonged...

One of the things that scares me, honest it does scare me is the term "customer experience" or CX.  The reason why it scares me is...

It's worth clarify that digital and social are different.  Digital transformation is about IT, the computers.  Digital is about...

When Adam and I started Digital Leadership Associates (DLA) some 18 months ago we decided to be located in London.  Probably because...

Just watched Martin Sorrell CEO of WPP talking on the BBC.  He had obviously been briefed by the PR company to say one thing....

The disruption predicted that people would prefer to sit at home and shop rather than go to shops is changing the face of retail....