I got my first Barnes & Noble book review
I got my first Barnes & Noble book review, thanks to the generosity of Patrick Tinney
Patrick says
☆☆☆☆☆ 5 out of 5 stars.
"Social...
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Our team could really do with that ...
We meet with a lot of CEOs, CFOs, CROs and CMOs and always when we explain what we do, they always say
“Our team could really do...
Les grandes manoeuvres sont en cours !
S'il y a bien un domaine dans lequel on ne peut que se réjouir des avancées de l'ia c'est bien la santé. Cela fait plusieurs années que...
How your prospects and customers have been educated to be happy buying on social, and why your sales people and your employees need to be there to
When we bought the house we live in 9 years ago the estate agent (Realtor) told me I didn’t understand the market, nobody used social...
Talking to your parents about artificial intelligence (AI)
My mother is 87 and since my father past away in 2022, she has a new boyfriend who is 79.
Back in the 1980s, my parents moved with the...
78% of the time, buyers have already established their requirements, including budget and capabilities, by the time they engage sellers
In this 6sense's 2023 B2B Buyer Report. It's a must-read for B2B marketers.One of the key insights from the report is
78% of the time,...
Every company knows it needs to be on social, it's then down to your execution
Every company I talk to knows they need to be on social.
The data is in and the arguments are over, for business it's then down to how...
The right social media strategy for CEOs, can turn a large following into an engaged group of stakeholders
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
Who would you like to do business with?
I purchased some new trainers / sneakers at the weekend and I went into the local sportswear shop to buy them as I like to try them on.
Remember, if you are using research to inform your sales and marketing strategy, it's like driving forward, while looking through the rear view mirror
Have you read the latest research on …..?
There doesn't seem a day that goes by without a another new piece of research?
There are a number...
Only 1% of business decision-makers believe that B2B content demonstrated a meaningful understanding of the human experience
Back in 2018 PR Web did a survey of business decision makers and 50% thought that B2B content was boring.
In 2023, The Power of...
Getting the best return for CEOs out of social media requires activity and engagement across platforms
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
If you're interested in resolving burnout in your salespeople, read on
The other day I put out a video on how we think we have solved or at least reduced the issue of burnout in sales development (SDRs).
And
CEOs on social media secure greater investment; 20% more investment on Linkedin and 5.4% more investment on Twitter
Spotted this survey, here, the other day
Study proves investing in your personal media profile pays huge dividends
The article starts with...
How one of our new starters got 8 customer meetings in 3 hours with our social selling methodology
While on a call yesterday, when one of my team said
“I just got 8 customer meetings in 3 hours”
Now as a social selling business we...
More conversations = more proposals = more revenue
I bet, every sale you have made has come off the back of a conversation?
I think we can pretty much say that conversations create more sales.
LinkedIn’s ability to reach professionals makes it the social media channel of choice for CEOs
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
Digital savvy CEOs are not just lurking on social media, they are engaged
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
82% of business decision-makers consider B2B content boring
Back in 2018 PR Web did a survey of business decision makers and 50% thought that B2B content was boring.
In 2023, The Power of...
I've got sales words, you've got sales words, how does a buyer pick which one is best?
We were running our second social selling module the other day for a client and we started by pointing out that every company goes to...
The difference between relying on luck on LinkedIn (which is what you are doing now) and a social selling methodology
We see a lot of people on LinkedIn giving advice on what to do to get meetings.
Most of the advice you see is based on luck or spamming.
Why you are scaling the wrong thing on LinkedIn, you need to scale the intimacy of the conversation
We are taught a way to sell from a very young age.
I will cold call you and you will think wow what you sell is amazing and will buy one.
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