Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...

Today there are very few places left for brands who want our attention to go to if this pandemic continues to decimate revenues, and the...

"There was a time when it seemed absolutely unfathomable that large, entrenched companies could see their corporate advantages slide away.

When a Sales Rep has that Social Selling 'THUNK' moment about next years quota.....

When the penny drops and it all falls into place.

Eric...

This is a tale of the 'Emperors New Clothes' and how arrogance and fashion led cloth ears has led to the collapse of a retail empire, and...

Business after business are announcing that they are not going back to the office.

There is good reason for this, one UK Bank has worked...

I was talking to a company this week that was looking too implement social selling / virtual selling and it was interesting listening to...

Tuesday was a big day. I was busy pitching a proposal on ‘Social Influence’ to a local ‘Tech’ company who are working to redefine their...

Over the years I've worked on numerous brand realignment, and brand re-positioning strategies, these include companies of varying sizes,...

High street retailers and websites in the UK are returning to traditional catalogues and leaflets to grab the attention – and spending...

Last night my partner and I went for a walk in west London where we live.

It gets dark at this time of the year, 16:00 in the afternoon....

With the continued fall out in the retail sector and ongoing concerns around the impact of a 'no deal' Brexit, each day we see the...

Let me introduce you to Eric Doyle.

Eric has worked his life in "oil and gas" but realised with the move to a more sustainable outlook in...

Part of my job as a freelance tech copywriter involves reading hundreds of articles about artificial intelligence. 

And to be honest,...

I'm on the mailing list of a "cold caller" and I always look forward to his weekly email.

It amazes me that there is nothing new, in fact...

This link is to We Are Social’s “Think Forward 2021” report which is a recap of the year.  Then while using that data they are...

Company A are stuck in Analogue mode.

Company B decided to move to Digital during lockdown.

What's the difference..?

Let’s look at Company A:

Now that the buzz has died down, what do you really think of LinkedIn Stories…?

Here's what LinkedIn say: 

The important bit, for me...

“I don’t know what to write about…”

“why would anyone be interested in what I’ve got to say…”

“I start to write content but then delete it…

”

"MIT has shown the digital business model is more resilient and they have also shown Boards with three or more digitally savvy...

"MIT has shown the digital business model is more resilient and they have also shown Boards with three or more digitally savvy...

Today's digital landscape has in some respects made a marketeers job slightly easier in relation to 'getting the brand message out'. 

Without a doubt retail has been in turmoil for sometime, everywhere we look from the traditional High Street, to those household name...

If your a regular reader of my blogs you will know that I'm an advocate of employees becoming the 'authentic' voice of the company rather...

In a recent blog, Eric Doyle here at DLA Ignite tells a tale of two companies.  While I'm sure the tale is fiction, I do know...

Last night my partner and I went for a walk in west London where we live.

It gets dark at this time of the year, 16:00 in the afternoon....

In his book "Sell the way you Buy"David Priemer talks about the time he ran a team of outbound Salespeople at Salesforce (SFDC) and they...

I remember when I left University a friend of mine took a job as a Medical Sales Representative, he was paid the most of us University...

Interesting article that does not really promote the need for advertising.  After all, the great blessing of digital is that you can...

There has been a massive change in the way companies market and sell today.  It's been starting for a number of years, but the...

Next Fiscal Year and Beyond...

How can any Leader plan, when there are so many unknowns to consider?

No one can argue this year has been...

The heat and pain were so intense they actually started to fade away, I couldn’t see straight and was having hallucinations. I was...

Sales has changed totally and the people that are saying it hasn't, are more and more sounding like flat earth supporters.

You cannot get...

Since March 2020 when this crisis broke every citizen in every country has been drip fed the message 'stay at home'.

By the end of...

As the world of business looks to go back about it's business CEOs will no doubt be expecting yesterday's CMO to be the "silver bullet" -...

When we talk to businesses, we always do research beforehand and look at their website, their employees and look at the passive and...

Pre-Covid CMOs were required to focus on being customer-centric and data-driven while offering personalised strategies. 

As the role...

Francesco Starace of Enel—the Italy-based power company, said at a recent webinar. 

“Ninety percent of the problem (with digital...

I spotted this article posted by one of our partners in the US, Thomas Ross.

He went onto to summarize this article in terms of the...

Covid19 has certainly changed the world, I'm sitting in London and we are into "Lockdown 2" and so is most of Europe.

Company after...

This is an interesting article that I have "Passled" about how to digitize sales.  The research they use is old saying that there...

B2B has changed forever, but we are still seeing companies make massive mistakes.

They think that selling online / remotely / virtually...

Here in the UK we have just entered into Lockdown 2, the second lockdown for the whole country and so has most of Europe.

We live at home,...

There are so many people out there in social media land who are "posting and hoping".

Posting is hoping, isn't going to work, it is just a

Don't know about you, I've been around in multi-channel retailing for more years than even I care to remember but a few of the key things...

"The biggest threat to any company is to lose sight of the why".

This also one of the biggest external threats that ultimately leads to...

As Wales comes out of Lockdown, and England enters its (we hope) month long second 'lockdown' on Thursday 5th November, along with the...

As you may know our core focus at 'Vitacheck' is to help unblock the disruption within the travel industry.

Unblock the disruption and you...

In this article by McKinsey they talk about having a strategy and about measuring "digital".

I love this quote from this article 

In a recent post by Tony Moroney about this IBM research he said

"When a company meets its people’s needs, it can make its employees...

Life can be confusing right now in Sales & Marketing. The pipeline has shrunk, the forecast is in constant jeopardy, we can’t...

The Pandemic has made major changes to life, society and business.

Here in the UK we are about to move into lockdown 2, I've already been...

2020 has been difficult, it has thrown so many challenges at us.

I'm lucky, that even through this madness that my two elderly parents are...

In this article by Brian Solis of Salesforce he picks two pieces of research

Digital Transformation is an imperative: 88% of...

People are the most important assets of Business and Society - Some alarming facts:It makes grim reading when you consider the latest...

I received a LinkedIn connection request from, let’s call him, Mr X…

It looked genuine enough, said some nice words about my profile and...

I often see advice from "marketing gurus" which is what I would call "questionable".  If you think, in the middle of a pandemic that...

How wrong was I about Views, Comments and Likes!

People don’t wish to be bombarded with boring corporate posts. I was recently discussing...

These past few weeks I have been talking to quite a few companies. 

The amount of openness and vulnerability has been somewhat...

The west is still fixated with getting people through the 'funnel', something that leans heavily towards the transaction than experience.

Before this pandemic many headlines were about how 'Social' platforms were (still are) generating significant revenues off the use of our...

I was sitting in a deal review the other day at one of our clients.  We have transformed the sales team(s) to use social, we are...