11/30/2020 11:36:54 AM Content Discovery Vs Search - Where Does it Fit? By Stephen Sumner Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
11/30/2020 11:19:56 AM To 'Influence' or Not - Where Does it Fit? By Stephen Sumner Today there are very few places left for brands who want our attention to go to if this pandemic continues to decimate revenues, and the...
11/30/2020 10:49:11 AM Powerful Signals Reveal the Future Direction of Your Business By Tim Hughes "There was a time when it seemed absolutely unfathomable that large, entrenched companies could see their corporate advantages slide...
11/30/2020 9:01:08 AM The Social Selling 'THUNK' - episode #5 By Digital Leadership Associates When a Sales Rep has that Social Selling 'THUNK' moment about next years quota..... When the penny drops and it all falls into place. ...
11/30/2020 12:00:00 AM Arcadia Employed All the Right People - It Just Didn't Listen To Them. By Stephen Sumner This is a tale of the 'Emperors New Clothes' and how arrogance and fashion led cloth ears has led to the collapse of a retail empire, and...
11/28/2020 11:27:17 AM How to Engage with Prospects in a Remote Selling World By Tim Hughes Business after business are announcing that they are not going back to the office. There is good reason for this, one UK Bank has worked...
11/27/2020 11:35:52 AM Most Sales Managers are a Disaster When it Comes to Coaching By Tim Hughes I was talking to a company this week that was looking too implement social selling / virtual selling and it was interesting listening to...
11/27/2020 9:31:01 AM The ‘Social’ Icebreaker - Please never again!! By Digital Leadership Associates Tuesday was a big day. I was busy pitching a proposal on ‘Social Influence’ to a local ‘Tech’ company who are working to redefine their...
11/26/2020 1:05:52 PM What Does Shapewear Brand 'Spanx' Have to Do with Your Ears? By Stephen Sumner Over the years I've worked on numerous brand realignment, and brand re-positioning strategies, these include companies of varying sizes,...
11/26/2020 12:30:35 PM Just Like Vinyl & CD's, Catalogues are Booming - Here's Why. By Stephen Sumner High street retailers and websites in the UK are returning to traditional catalogues and leaflets to grab the attention – and spending...
11/26/2020 9:38:18 AM Three Opportunities B2B Marketers Must Seize During 2021 Planning By Tim Hughes Last night my partner and I went for a walk in west London where we live. It gets dark at this time of the year, 16:00 in the afternoon. ...
11/26/2020 12:00:00 AM Mother Should Have Cared More! - If She Had ELC Could have Revived Both Brands. By Stephen Sumner With the continued fall out in the retail sector and ongoing concerns around the impact of a 'no deal' Brexit, each day we see the...
11/25/2020 9:27:26 AM 14 Strategic Approaches To Lead Prospecting By Tim Hughes Let me introduce you to Eric Doyle. Eric has worked his life in "oil and gas" but realised with the move to a more sustainable outlook in...
11/24/2020 11:46:34 AM How AI is Unlocking Massive Value from Retail Negotiations By Peter Springett Part of my job as a freelance tech copywriter involves reading hundreds of articles about artificial intelligence. And to be honest, a...
11/24/2020 12:00:00 AM COVID-19: It’s Not Time to Stop Selling - It's Time To Do The Right Selling! By Tim Hughes I'm on the mailing list of a "cold caller" and I always look forward to his weekly email. It amazes me that there is nothing new, in fact...
11/23/2020 5:13:51 PM Why 2020 Created The Social Reset By Tim Hughes This link is to We Are Social’s “Think Forward 2021” report which is a recap of the year. Then while using that data they are trying to...