Would you like to know the exact Linkedin message that our client used to get a 10,000:1 ROI with social selling?
Yes a 10,000:1 ROI with social selling.
Just think, you give me a $1 and I give you back $10,000.
Now that would dig you out a...
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Why Using The 80/20 Rule Will Make You More Efficient On Social Networks.
If your reading this blog it's Friday 23rd December and most of the western world is settling into the festive celebrations so from my...
We have no pipeline, no visibility and no credibility and what as a business can you do about it
Was talking with a CEO of a business this week and she said
"We have no pipeline, no visibility and no credibility"
And from looking at...
What matters most? Holding onto an old-fashioned idea and hoping you are right or the success of your company?
Every single one of them tell us that they have great relationships with their current clients, (the ones who know them) but they...
Lessons learned from training and coaching clients in Social Selling & Influence over the last 3 years…
I started out professional life in Electrical engineering.
I worked in Offshore Drilling for 16 years and then moved into Health, Safety...
Questions from the client base #11: How do we use Strategic Social Media to help us grow in new territories...?
Last week I hosted the latest OGV Energy Live on the topic of ‘International Growth’.
We heard from the leadership team at Motive...
Your customers are savvy today. They see advertising rhetoric for what it is, they are skeptical about any claims a company makes
Just started reading, “Fusion” by Denise Lee Yohn, she makes a great observation of the world today, that is spot on: -
This isn't social selling .... it's spam
Let's get this out of the way.
You get a message, like this one on social, it isn't social selling its spam.
And it's
Not social selling? - why you need to think again
In his book "Think Again", Adam Grant talks about why, in life why we need to rethink what we do and maybe even rethink our belief systems.
Why Transformation Projects Go Wrong.
When you hear the words 'business transformation' do you switch off and think "here we go again, another tech project"?
The term...
Why your employees; their experiences and skills are your companies only unique selling point (USP)
Just started reading, “Fusion” by Denise Lee Yohn, she makes a great observation of the world today, that is spot on: -
“When Herb...
Why your sales and marketing is trapped in spam and you cannot get out
Did you see the recent post on LinkedIn, here, by Jesse Ouellette that
"Sales Sequencing will die painfully in 2023.
Spam f
Why your social media organizational culture has to be people centric
Just started reading, “Fusion” by Denise Lee Yohn, she makes a great observation of the world today, that is spot on: -
“Culture is a...
Where are next year's mega deals coming from?
So how is this year going?
I'm guessing you are organised and know who your total addressable market (TAM) and your focus accounts are?
It's time to let your employees free on social media and watch the revenue grow
Yesterday, Tracy (Wiberg) Borreson, who is a member of our partner Crux Consulting.
She has written an article about personal branding,...
45% of UK employees have had to change something about themselves to get on in the workplace
This is research found by the UK Chartered management institute, the research is here.
They are calling it the everyone economy.
How much of your current demand generation processes do you want to remain as they are?
This Saturday, I was fortunate enough to attend the TedX conference in Aberdeen. It was a great day and as you would expect, all very...
Cross Border Retailers Are Taking Up To 45 Days To Deliver - Here's Why!
Direct-to-consumer retailers offer prices lower than traditional retailers, though these lower prices most times come with longer...
I know you get the physical world, but you're letting the business opportunity in the digital world slip through your fingers
Imagine, that it's Saturday and you are watching children play sports, you get your mobile phone out and decide have a look through your...
If you think as a leader that social media is a waste of time, sorry but you are years behind
Sorry about this, I know that many leaders think social media is a waste of time. But ...
Maybe you just haven't connect...
72% of B2B buyers recently completed a significant transaction via a digital channel, compared to 28% who used a rep-led channel
Where do your prospects "search" when they don't know the question?
Every Friday, we run a podcast at 14:00 UK time / 09:00 AM US east coast and the objective behind this is to ask questions, debate and...
Social media is creating a new era of resumes—what hiring teams can learn
In this article from QZ.com which details the way social media has changed the world.
The article rightly states
"When
How Retailers Can Avoid Being The Festive Grinch.
We all know that physical retail as was is no more, because the world around it and the enforced habits of consumers due to Covid and...
B2B's content marketing problem: readers aren't robots
Employees are losing hundreds of hours to old-school ways of working
Questions from the client base #10: “Does all this B2B digital/social stuff have a shelf life...?”
I was on a call with a management team recently.
We ran through what being a Social organisation means, the reason it's important,...
Why social selling has to be part of your SKO (sales kick off)
Today we did a podcast with Simon Kemp, if you don't know him then you need to follow him, he creates a complete dataset on the world of...
I keep sending emails and nothing ever happens
Research: Why your digital presence is the place that influences B2B buyers the most
In this article by marketingprofs, they talk about this research.
The report was based on data from a survey conducted in August 2022...
The number one thing you are getting wrong on LinkedIn
What actually does the term "digital twin" really mean and how does it impact on your revenue creation?
There is a term that is being bandied about in the world called "the digital twin" but what does it mean and did you know it has a...
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