Digital seems to be the "buzz term" on everybody's lips.  There is agreement that we need to do something about digital but we are...

If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...

In this article it talks about five dimensions shaping the future of work.

There is one thing totally changing how we work and play and...

Just when we all thought that we were gaining more control over digital intrusion in the form of 'intrusive adverts' some bright spark...

We’re now living in a state of “digital disruption.” This means technology has transformed work and business as we know it. Consumer...

Not too long ago it was primarily the role of the marketing team, along with an external PR company who managed the brand/company...

We often see "leaders" on social that have had their Marketing agency or PR company tell them they must be on social. 

The leader...

If like me you are an avid blogger it's always difficult to not only consistently come up with that great story, but you will also need a...

It never ceases to amaze me some of the things that people who work in marketing say to me.

I was talking recently to a marketer when she...

There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and...

User intent is a hot topic right now for SEO and content marketing. But with AI, voice recognition and other disruptive technologies...

We've all been there.

Somebody sends you a connection request on Linkedin, and then the next moment they are pitching to you whatever it...

We talk about transformation and change quite a lot, in fact on LinkedIn there isn't a day goes by without a post (or advert) talking...

“Nike isn’t a running-shoe company,”  “it is about the idea of transcendence through sports.”

For as along as I've been in business...

Your product and service is your brand?

I spend a lot of time with companies whose key focus is to work out how to continue promote the...

Do you remember the nursery rhyme 'Humpty Dumpty'?

Well there been something similar going on in agency land for the past decade or so, as...

Search is great, it's something that's connected humans since we've been on the planet. 

In today's digitally connected world we can...

The list of disruptive technologies on the radar of stakeholders is expanding. 

Ownership is moving to the C-Suite and managed by...

I recently wrote a blog based on a company in the US who have adopted a process for CEO's who need to engage a 3rd party to come and...

I recently connected on 'Linkedin' to a guy called 'Jim Smith' who is CEO of a US based company that 'listens' to employees on behalf of...

Over the years I've worked with some really great CEO's, many of them were responsible for steering major international corporations, and...

When you think about the role the HR department plays in any business transformation what comes to mind?

Are they the people who simply...

So often we see people being "busy" on social.

We are "running an SSI" competition people will tell us or you will see that they have...

Social ( we are talking internal social here) has broken down the many barriers that appeared in companies.

Now you can look at your...

The problem with marketing is that there is this thing called the internet, oh and social media and that irritant called mobile come along.

I've just got off a telephone call where the conversation was about digital transformation and I was looking for insight about how a...

First of all this is not a "cold calling is dead" article.

If you are selling low value products, at a low level, tactically, cold calling...

We talk to a number of companies that want to start social selling but are unsure where to start, so they start a SSI competition.

Who in...

We talk to a number of people and they say "we tried social media and it didn't work".

What they did was did a few tactical posts or...

The world has changed.

Just looking around me on the Tube train, everybody is using mobile phones. To say nothing has changed in the...

One of the areas of customer experience and digital transformation that people are struggling with is measurement.

How do you measure...

Cold Calling. 

Cold Emailing. 

Cold Messaging 

Are all selling tactics consigned to the pages of history? 

We have all...

The problem with so much about Sales is that people are still pushing out the same old, same old and hoping that when you read it, you...

A friend of mine came to me and said he had lost confidence in selling.  I said to him rubbish and then got him to talk about his...

When I talk to people about digital transformation the conversation soon turns to customer experience. 

The trouble for many...

This short video (link below) on the BBC news site caught my attention earlier this week.

It talks about how one company FabFitFun a US...

This is a 5 minute read, it's aimed at HR professionals and the C-Suite.

In every organisation, right now, there are individuals who get...

So your in the publishing and content creation business, you've spent years building up your audiences only to now see most of the...

I've just seen somebody ask a question on Linkedin "has anybody had any experience of winning business through social?"

There are then a...

During the last Olympics I watched the opening ceremony on TV in Florida with some friends.

Now we all know that US TV is obsessed with...

We talk to a number of companies and we always ask them, what is it that sets you apart?  We always get a long list of product...

All these different people involved in digital transformation (according to this article) seem to sit in IT.

Digital Transformation is not...

What used to work for us is now holding us back!

"HR needs to partner with senior leaders and effectively communicate with all levels of...

Every business and every individual on the planet is always in a state of transformation and growth.

Transformation for business tends to...

Customers are making decisions on how to deal with your organization.

Let's forget for a second the way you might want to sell to them.

A lot of people I talk to about starting a blog, or simply just wanting to share knowledge and expertise seem to defer doing it because

This is possibly the shortest blog I've ever written, but provides awesome value.

And that's because the infographic in the link below can...

The rumors coming out of 'Zuckerberg' land are that the company is still trying to find ways to operate on connected TV's, or Smart TV's,...

I don't know about you but I really love a good podcast, today there are so many people doing them at times we're spoilt for choice. 

I came across this short (link below) but interesting video on the BBC news website, it talks about how ads are designed to trigger an...

I write a lot about the intrusive advertising industry and the associated ad fraud, it's been spiraling out of control for some years now...

You're with the media buying agency for that 'monthly' in arrears review meeting, the stage is set for them to take you through how they...

I highly recommend that book "Mindset - Changing the way to Think to Fulfil Your Potential" by Carol Dweck.

There are two types of people,...

This is a 5 minute read and is aimed at HR professionals and the C-Suite.

The digital landscape has changed our analog world forever, and...

When I first started being involved with Payroll and Human Resources (HR) it was some 25 years ago. People were taking paper based...

I was on the phone to a senior executive from sales the other day and they relayed a conversation from a senior management away day they...

I talk with a lot of business leaders and I'm still amazed about some of the answers I hear.

People wanting quick fixes - Hint: They don't...

I posted on Twitter the other day about the fact that nobody looks at adverts anymore.

Somebody responded (they will be in the business of...

a New B2B Sales Approach to Win in Today’s Information Age

Providing prospects with high-quality information and “thought leadership” is...