Digital seems to be the "buzz term" on everybody's lips. There is agreement that we need to do something about digital but we are not...
If you work in marketing you convince yourself that everyone is looking at your brand and company, yet the reality couldn't be further...
In this article it talks about five dimensions shaping the future of work. There is one thing totally changing how we work and play and...
Just when we all thought that we were gaining more control over digital intrusion in the form of 'intrusive adverts' some bright spark...
We’re now living in a state of “digital disruption.” This means technology has transformed work and business as we know it. Consumer...
Not too long ago it was primarily the role of the marketing team, along with an external PR company who managed the brand/company...
We often see "leaders" on social that have had their Marketing agency or PR company tell them they must be on social. The leader then...
If like me you are an avid blogger it's always difficult to not only consistently come up with that great story, but you will also need a...
It never ceases to amaze me some of the things that people who work in marketing say to me. I was talking recently to a marketer when she...
There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and closer. ...
User intent is a hot topic right now for SEO and content marketing. But with AI, voice recognition and other disruptive technologies...
We've all been there. Somebody sends you a connection request on Linkedin, and then the next moment they are pitching to you whatever it...
We talk about transformation and change quite a lot, in fact on LinkedIn there isn't a day goes by without a post (or advert) talking...
“Nike isn’t a running-shoe company,” “it is about the idea of transcendence through sports.” For as along as I've been in business I've...
Your product and service is your brand? I spend a lot of time with companies whose key focus is to work out how to continue promote the...
Do you remember the nursery rhyme 'Humpty Dumpty'? Well there been something similar going on in agency land for the past decade or so,...