The ROI of social selling for brand marketing
One question we often get asked about our social selling methodology is the impact to the brand and the brand marketing undertaken by the...
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Are you treating LinkedIn as a social media platform or a media media platform?
Time and time I see people coming to LinkedIn and saying
“Here's my brochure”
“My company won an award”
“Here we are at an event”
“We are now...
We're in the world of the Trullo
We are currently in Italy, land of the Trullo
A trullo (plural, trulli) is a traditionalApuliandry stone hut with a conical roof
Trulli...
Is this the best intruder alarm .... in the world?
Is this the best intruder alarm?
Angkor Wat is a Hindu-Buddhist temple complex in Cambodia and is a beautiful place
I got to...
We have lots of content but no trust
The big issue that so many companies face is the fact that nobody wants to talk to you
The last few years the responses to outbound...
What did the "fish man" on vacation teach us about defensive buyers?
We are all defensive buyers
I'm currently in Italy and on Thursdays the “fish man” calls
We know what happens, if you go out and and see...
Why you need to empower your sales consultants with social selling
One of the issues we see at the moment is the lack of trust.
Buyers are inundated with sales people saying “buy my product because we are...
What has Stalin's death and your marketing got in common?
Stalin was found unconscious on the floor after a stroke
His underlings Khrushchev, Malenkov and the secret police chief Beria, are...
Why in social selling, we are not in the game of luck, we are in the game of process
Here at DLA Ignite we have come up with a process, a methodology, which salespeople can use to make themselves more successful.
So what do...
The importance of travel in my life
In 1993 I was asked to attend a sales president’s club in Hong Kong
As part of the trip there was a day excursion, to Macau and then into...
How to get 5.5 new ICP business meetings a week with cold outreach
Bertrand Godillot is a team member of DLA Ignite, with his own company Odysseus & Co
As a French nationals, he covers France for us...
Data on how European B2B buyers buy and what you can do to take back control of the selling process
In a recent Linkedin Post, Kerry Cunningham of 6Sence shared data about European buyers from his recent research, which you can access here
How do you give your employees a shared sense of purpose?
One of our measures in our social selling methodology implementations is “Employee engagement & shared sense of purpose”.
While...
The importance of LinkedIn Newsletters
LinkedIn created Newsletter functionality in March 2022 as a way of connecting with you audience
For many of us, when Linkedin launched...
My challenge is not lack of pipeline but turning that pipeline into cash at the velocity that the business wants this quarter
One of the ways we keep our messaging simple is explaining to people that we can create pipeline and conversations for sales teams at scale
Why do parents go out of their way to embarrass you? - Here's a story for you
I’m not sure if your parents always tried to embarrass you?
You would take a friend to meet them and they would immediately tell...
Why you need to break out of your LinkedIn bubble
We all live in a LinkedIn bubble
The average person on LinkedIn has 930 connections and they will be colleagues, x colleagues and...
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