As social media eats the world, we are seeing a number of departments transforming.

Transformation With Social Started With Sales

5 years...

Every week we meet with C level Executives and Directors of companies, to talk about the state of play, how things are going and how we...

Interesting research from MIT

"Groundbreaking international research by MIT’s Center for Information Systems Research (CISR) reveals...

In Greek mythology, Apollo, god of poetry and prophecy falls in love with the beautiful Cassandra.

Daughter of the king and queen of Troy,...

We seem to have an obsession with putting words before the word Selling.

Now we have guided selling. However, a quick check on the...

There is a school of thought that websites are becoming less and less important.  If you were going to check out a company or an...

As this worldwide chaos continues into the rest of what feels like a dystopian 2020 we're now starting to see many different stories...

Well, that went quick, not 2 minutes ago it was the most bizzare first half of the year and we still have the 2nd act to come!.

Summer for...

Welcome to The Crux Cast #46 with the great and powerful Craig Allan of Different Mindset. 

An open and touching journey through...

Today we see lots of companies still producing 'White Papers' in order to present themselves as an 'authority' in their sector and market.

I'm very lucky to have the latest iPhone.

The iPhone was launched in 2007, it made a massive change to the way we lived and worked....

I'm currently working with a few companies who are utilising my 'Leverage & Build' strategy and to say we are all having an amazing...

In Greek mythology, Apollo, god of poetry and prophecy falls in love with the beautiful Cassandra.

Daughter of the king and queen of Troy,...

I've written before about how B2B (Business to Business) sales and marketing is like the cartoon character Wile E. Coyote.  You...

I've written before about how B2B (Business to Business) sales and marketing is like the cartoon character Wile E. Coyote.  You...

Spoiler alert!

If you don't want to know what the Gartner Spend summary says and you want to read it for yourself, don't read on.

For...

In my last corporate role, I would always have people asking me "can we have an event?"

And I would ask "why?"

The reasons for having an...

With the VP of Sales...When we explain the difference between outdated, unwelcomed 'interruption' techniques such as cold calling, paid...

Do you remember the cartoon characters, Wile E. Coyote and Road Runner?

We always laugh, as the Wile E. Coyote character, runs off the...

At my last "corporate role" we had 66 salespeople and it was 7 of them that always made their number in fact over achieved.

We did some...

I'm constantly amazed at how many people have anxiety around posting and generating 'creative' ideas on all social platforms.

Now I also...

On Instagram, FaceBook, Pinterest and other social networking platforms, there are literally thousands of small businesses, and they are...

The trend for 'social commerce' had arrived long before this pandemic.

Are the days when retail worked hard to get the consumer to the...

In this video it talks about 4 things you need to nail to make your sales number.

1. Top down support

- I recall a company coming us and...

Think About When You Buy Something - What Do You Do?

You go to Google and search. You check out social media. You read articles on social...

Sales is changing, but it has always changed.

The Sales Development Rep (SDR) role was developed to free the Sales Executive, a...

A CEO told one of my team this week "we know something is wrong, we know the answer is social, but we don't know how to get there ..."

A CEO told one of my team this week "we know something is wrong, we know the answer is social, but we don't know how to get there ..."

We...

When I was young the way you met famous people was by hanging around the stage door, hoping for a glimpse.

You could never get to talk to...

I'm not sure about you, but I get connection requests everyday from people that will promise what seems to be an unbelievable offer ........

The business world is made of some really bright, innovative 'Change Makers', we all know who they are, I've worked with some really...

I was fortunate when I first got into Sales.  I worked for a large company that had the Sales, Marketing, Business Development, Key...

I spend a lot of time posting blogs about several macro consumer focused sectors, including 'Healthcare, Legal, Financial, and Retail'...

I'm not going to get too philosophical about it but from the day we are born, right through to the final days of our passing we align...

A couple of years ago I almost got scammed by Hollywood 'A' lister and all round great actor 'Tom Hanks'.

This was via my Twitter feed...

Being CEO of a global company you get feedback from around the world, many things are different, but there are many things that are the...

In this recent research from PWC they explain how CEOs have been given a licence to change and adopt to new working practices in the...

In this recent research from PWC they explain how CEOs have been given a licence to change and adopt to new working practices in the...

As a key part of my 'Leverage & Build’ Strategy process I run a number of different workshops - mainly online these days.

If you have

We can't solve our problems from the same level of thinking that created them"

Albert Einstein.

4 years ago, I jumped from a corporate life...

Crux Cast #45 - Adam Gray - DLA Ignite

Join us for a trip through the life of Adam Gray, Co-founder of DLA Ignite - the worlds leading...

In this recent research from PWC they explain how CEOs have been given a licence to change and adopt to new working practices in the...

Businesses across the globe have no choice but radically digitise their operations, to adapt to the new world order.

In this article, PWC explain how CEOs have been given a licence to change and adopt new working practices in the light of the Covid_19...

"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...

"Coming together is a beginning, keeping together is progress, working together is success.  Failure is simply the opportunity to...

It's 4 years since Adam Gray and I, and then Alex Low formed DLA Ignite.  All of us left corporate roles and decided on the start-up...

The daily pressure on physical retailers around the world to meet the expected demands from consumers has never been greater.

The bar to...

We must be critical as the situation is critical and, nothing is more important than the business.

Gone are the days of when complex...

The flip side of the CMO role's growing importance in retail organisations is its growing vulnerability. 

As the CMO becomes more...

Today, people are looking for 'social proof' and validation from peers around which products and services they might be interested in...

In Greek mythology, Apollo, god of poetry and prophecy falls in love with the beautiful Cassandra.

Daughter of the king and queen of Troy,...

One of the key reasons brands and companies have anxiety over employees talking about the company or brand is what's known as 'lack of...

With brand after brand (including start-ups) recognising that the opportunity within marketplaces and social networks allowed them go...

Gartner released the hype cycle for 2020 and there is nothing on there about social media.

Where as, you check out this research from

“Gone are the days when a quarterly or weekly e-newsletter would pass as internal communications – chances are most miss it due to their...

8 Techniques for social selling team success

Vimal Rai is one of the team here at DLA Ignite (based in Singapore) and he wrote a post on Linkedin.

Here is some context.  He used...

I'm very lucky to have the latest iPhone.

The iPhone was launched in 2007, it made a massive change to the way we lived and worked....

We've seen massive changes take place in the world of the last six months.

My partners 25 year old son has said he is going to leave...

Social media has changed society and it has changed business. Every company now must have a social selling project, or they won’t come...

In some recent research, a survey of 500+ professionals reveals where procurement must focus to establish leadership and earn executive...

I’m reading “creativity, inc” by Ed Catmull, who was the Head of Pixar, when “Toy Story” was launched. He went onto be Head of Disney...