One of the problems with social media is that there are too many people offering bad advice, the wrong advice, advice because they are a...
In a recent article about a get together of the ad industry they said "People are asking scary questions such: "Do ad agencies have a...
A brief history of Marketing to date. In the 1930s there was advertising and (of course) nobody has access to the internet the only way...
Something has happened in the B2B world. We don't know what it is but marketers are saying to me "Marketing doesn't work anymore". This...
Over the last 2 years that Digital Leadership Associates www.social-experts.net have been in business we have found that many if not all...
The research we are seeing seems to have reached a tipping point. In the past the digital transformation articles were very "why" but...
One of the things we try and do here at Digital Leadership Associates (DLA) www.social-experts.net is keep everybody abreast of what is...
One of the questions we get asked by people is "what do we think about sharing corporate content on social?" Our answer is usually, "it...
Digital Transformation isn't about system change or moving from On Premise to Cloud. It is also critical that there is no empty vision. ...
It's probably worth remember what royalties are, they are a small future payment that authors, artists can get if their book, art, music...
This article talks about 7 great traits that digital marketers process, but I think there is a seventh. Leadership. Marketing is (or...
Always an interesting one this, it would seem your sales reps would be more productive if they had more data. The problem with most sales...
In today's fast paced changing world it is the Board (or C-Suite as it's called in the US) that sets the pace, culture and strategy for...
It does not seem like good news for email marketing following the GDPR regulations came into place following the 25th May 2018. That said...
I remember when I started in sales some 25 years ago. Buyers were painted as some mystical being that could make life or death decisions...
As more and more companies see the need and the benefit to transform digitally, the discussions opens with regard to who takes...