One of the problems with social media is that there are too many people offering bad advice, the wrong advice, advice because they are a...

In a recent article about a get together of the ad industry they said

"People are asking scary questions such: "Do ad agencies have a...

A brief history of Marketing to date.  In the 1930s there was advertising and (of course) nobody has access to the internet the only...

Something has happened in the B2B world.  We don't know what it is but marketers are saying to me "Marketing doesn't work anymore".

Over the last 2 years that Digital Leadership Associates www.social-experts.net have been in business we have found that many if not all...

The research we are seeing seems to have reached a tipping point.  In the past the digital transformation articles were very "why"...

One of the things we try and do here at Digital Leadership Associates (DLA) www.social-experts.net is keep everybody abreast of what is...

One of the questions we get asked by people is "what do we think about sharing corporate content on social?"  Our answer is usually,...

Digital Transformation isn't about system change or moving from On Premise to Cloud.  It is also critical that there is no empty...

It's probably worth remember what royalties are, they are a small future payment that authors, artists can get if their book, art, music...

This article talks about 7 great traits that digital marketers process, but I think there is a seventh.  Leadership.

Marketing is (or...

Always an interesting one this, it would seem your sales reps would be more productive if they had more data.

The problem with most sales...

In today's fast paced changing world it is the Board (or C-Suite as it's called in the US) that sets the pace, culture and strategy for...

It does not seem like good news for email marketing following the GDPR regulations came into place following the 25th May 2018.

That said...

I remember when I started in sales some 25 years ago.  Buyers were painted as some mystical being that could make life or death...

As more and more companies see the need and the benefit to transform digitally, the discussions opens with regard to who takes...

Digital transformation requires us as leaders (I'm a CEO) to lead by example.  I'm amazed by the number of companies that say they...

When we see fashion shows we, OK maybe it's me, but I see models walking down the cat walk and I immediately think, "I will never wear...

In this video, Gary Vee explains what you need to do to be successful in the world of digital marketing and sales today.  Let me say...

While this article is about advertising.  If you didn't know, here at DLA we don't like advertising, it is old school 1930s push...

There is a common theme about customer service and customer experience which nobody talks about.  Social Media.

Think about it....

Great to see a big brand realising that people use ad-blockers and that the place to be is where their customers are.  On Social.

Working in a start up myself, I feel the joy (and the pain) of this article. 

Whether we're talking about product, place, pricing or...

Advertising was created some 100 years ago and it works very simply.  The more you tell people about your product, the more likely...

We are seeing in a number of organisations the need to have sales support especially around deals, commercials etc.

Everyone should read this article. 

We're so sold on the idea that the more we put in the more we'll get out, that we miss one of the...

No 541t Sherlock!

The only people we can find that comment on our materials and blogs that advertising is dead are the people that sell...

We had a meeting at a prospected customer and we were told that the company understands they need to digitally transform.  Their...

Two of the issues I see a lot in the world of digital transformation is that people keep writing articles on why we should digital...

As part of our continued partnership with the Management Consultants EY, one of the partners said "it's not disruption you need, it's...

This article is a book review and mentions the recent disruption from social, mobile and cloud.  All technologies that have rapidly...

I had a cold call the other day from "The British Chamber of Commerce" they were doing a survey about recruitment, skills and graduates.

In my book "Social Selling - Techniques to Influence Buyers and Changemakers" I talk about how to get a decision for a digital project...