The growth of social Media is a modern phenomenon it's now used by all aspects of your business; Marketing, Sales, Finance, Human...

Great article by the Boston Consulting Group on how, so many, digital transformations seem to be controlled by technology.  Article...

It still crops up in conversation. "We need more video". Variations include: "Our competitors use video a lot", and "My nephew doesn't...

Interesting research from MIT on leadership in the digital age.  What we find here at Digital Leadership Associates...

Leadership on any project starts at the top, leaders have to carry a torch that other people will follow.  They set the standard...

In the past companies pretty much had two choices:-

1.  Transformation from a company that talks about efficiency (which is...

I'm amazed that a thought leadership piece for the Human Resources (HR) department and diagram, has nothing on the importance of social...

In his book "Digital Darwinism" Tom Goodwin gives a history of transformations from the past.  The electric motor used today is...

I've always believed in the saying "KISS - Keep it Simple Stupid", me being stupid and not you, of course.

People can go over the top with...

This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so.  The buyer (in B2B and...

Digital transformation can mean many things to many people, in this recent Capgemini research it would seem that we are no further...

We all read articles about digital disruption.  Many of the articles tell us to be a disrupter (as this does) and this article tells...

Video, video, video. I know. We've been banging about it for a good year or two now. I know I have. Sorry.

But while the importance of...

It's a pity that Account Based Marketing (ABM) so often gets put in the Marketing bucket.  In fact, ABM is a strategy that covers...

We see it many, many times, we say the same thing as everybody else.  We are number one, we are the biggest, here are our products,...

If only this sort of advice had been available when I started work.

We blame the Internet and social media for a lot of things. But the...

A lot has been said about the future of advertising.  Brands are still spending money on advertising and the mind boggles in the...

The only thing that annoys me more than jargon is the perennial articles that tell me how much other people are annoyed by jargon.

I've...

I'm sure if you have got past the headline and got this far, I'm sure you are thinking that Kylie Jenner cannot teach you anything.

I'm...

It's hardly surprising that the 'rise of the machines' in the workplace is such a popular topic. The imminent destruction of jobs, with...

You must, must, must be getting an Return on Investment (ROI) from Social Media, it a fundamental measure that people should and can get.

This is an interesting article created by our friends at Facebook that takes you through a "stato heaven" of statistics related to the...

Ok, this article does feature the phrase 'pop-up in Shoreditch' a few times. But there are still lessons that we can all take from these...

In the B2C world, it's easy to spot customer experience, we might fill a shopping cart on-line or go into a shop and be ignored, either...

Interesting article about BMW and the realisation that they need to own the customer experience from beginning to end.  Let's park...

There's an old adage that I repeat endlessly about video (and I'm about to do it again).

Being told by the boss or your client that "we...

This article sums up some of the latest research on B2B buyers and guess what? They are just like us!

10 years ago, we had to call a...

This Gartner article, with CEB now Gartner research makes a good point that there is a difference between customer experience and...

Nice article that uses research to back it up.

But, the number one thing you need is a strategy.  That strategy needs to take into...

Remember those random BS generator tools? I just used one to generate the following:

"continually fashion enterprise-wide methodologies"

In 2004 Nicholas G. Carr wrote his book "Does IT Matter" in it he discusses how IT has become a long line of upgrades.  From...

The days where the Human Resources (HR) department looked after; hiring and firing are long gone.

Companies are in disarray as the old...

There are a number of articles that say that sales and marketing need to be aligned.

The buying process has changed and something with...

Good article on why, often content does not work for people, I would also add:-

1.  Making content too complex.  I think we...

1.  Telling lies - I was recently approached by somebody (it's a fairly common template that people use) that they had checked out...

This is a great piece by Neil Araujo at iManage - looking at the 5 Best Practices for successful Digital Transformation.

The first point...

It all started with a tweet, as many things do.

Elon Musk was asked if he could help with the 12 Thai Boys and their Football Coach...

There is a the famous quote from Brian Solis "we are all in on digital transformation, except we have been in meetings".

And that for many...

It's worth remembering that products, platforms and technology are all tactics and they are not strategies.

Google strategy and you get "a...

Yes social networks terms and conditions are a concern, but let's unpack this for a second.

We have terms and conditions for using washing...

One of social media's greatest opportunity is it's "punk" ability to take people and turn them into "rock stars".

If you take my father's...

Social buying is the way we buy today, social selling is the "equal and opposite" reaction to that.  In the space were we work in...

I must apologise if you are looking for a quick fix to your website this article isn't it.  The reason for that is there are no...

A lot of companies become tongue twisted when it comes to social and this article is, just that, confusing.

Here at Digital Leadership...

When, Adam, Hugo and I started writing our new book "SMarketing" which is available from Amazon on the 1st October we spent time...

One of the mistakes that we are seeing in the area of retail is that old world processes are being used to try and prop up the new world...

Here at Digital Leadership Associates (DLA) www.social-experts.net we are changing the world, slowly, but we are.  Many people see...