The growth of social Media is a modern phenomenon it's now used by all aspects of your business; Marketing, Sales, Finance, Human...
Great article by the Boston Consulting Group on how, so many, digital transformations seem to be controlled by technology. Article after...
It still crops up in conversation. "We need more video". Variations include: "Our competitors use video a lot", and "My nephew doesn't...
Interesting research from MIT on leadership in the digital age. What we find here at Digital Leadership Associates...
Leadership on any project starts at the top, leaders have to carry a torch that other people will follow. They set the standard that...
In the past companies pretty much had two choices:- 1. Transformation from a company that talks about efficiency (which is interesting)...
I'm amazed that a thought leadership piece for the Human Resources (HR) department and diagram, has nothing on the importance of social...
In his book "Digital Darwinism" Tom Goodwin gives a history of transformations from the past. The electric motor used today is still...
I've always believed in the saying "KISS - Keep it Simple Stupid", me being stupid and not you, of course. People can go over the top...
This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so. The buyer (in B2B and B2C)...
Digital transformation can mean many things to many people, in this recent Capgemini research it would seem that we are no further...
We all read articles about digital disruption. Many of the articles tell us to be a disrupter (as this does) and this article tells us...
Video, video, video. I know. We've been banging about it for a good year or two now. I know I have. Sorry. But while the importance of...
It's a pity that Account Based Marketing (ABM) so often gets put in the Marketing bucket. In fact, ABM is a strategy that covers...
We see it many, many times, we say the same thing as everybody else. We are number one, we are the biggest, here are our products, here...
If only this sort of advice had been available when I started work. We blame the Internet and social media for a lot of things. But the...