We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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The 5 main challenges as we see them are
A lot of time, effort and budget is now invested in social media.
When we started DLA Ignite, people used to say “but my clients are not...
In this article by Jim MacLeod, he makes a number of points with regard to modern marketing and the impact that AI and especially the way...
We train and coach sales teams in our social selling methodology
It's now normal that an average SDR will get 10 meetings a week and a...
9 out of 10 of the LinkedIn posts with the most reactions were by the CEO.
The remaining post was by an executive director and board member.
Recent research from Linkedin that showed that employees got 561% more engagement than a company post
Here is some more research that...
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
Thanks Simon Kemp and the team at Kepios for this quarters “global statshot report”, where Simon offers the current situation for social...
Would you let anybody into your house, any stranger that knocked on the door?
Say somebody knocked on the door on your house, you open the...
Everyday on Linkedin you will see companies saying
“We are the best …”
“Buy my product because we are great ..”
“We've just won a reward ..”
LinkedIn is your shop window to the world.
There are 1 Billion people on LinkedIn and they all walk past your Linkedin profile every day.
One of the most common statements I hear is
“Linkedin is a business platform”. Wrong!
The mistake people then make is they bring 30...
There is one thing that all sales leaders are looking for in sales people today
If you have it, you are more likely to to be promoted
If...
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
10 years ago, when I worked in corporate, marketing decided they wanted all of us to post the same thing on social media.
Back then...
It's a great question, in fact one we have put to those companies.
It starts with the fact that everybody needs pipeline and you are not...
If you went to a cocktail party or even a networking event, how would you want to be remembered?
Would you want to be remembered as a...
Most sales teams we talk to, always say that once the get in front of clients, they are amazing and can execute. With win rates of...
According to 6Sense,
84% of companies choose a winner to their procurement, before contacting their short list.
And B2B buyers are...
I saw a number of posts today on Linkedin, about how a company has invested in a sales methodology to increase it's win rate.
I'm sure the...
Today, I'm finishing training a start-up on how to use social selling to give them the fundamentals.
When I am a start-up, they are a 2...
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