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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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The 5 main challenges in business today and how to overcome them
The 5 main challenges as we see them are
- Pipeline, revenue and sales
- Visibility in a crowded marketplace
- Credibility, people actually...
The two secrets of social media, that you must understand to be a success
A lot of time, effort and budget is now invested in social media.
When we started DLA Ignite, people used to say “but my clients are not...
How AI is going to kill your current marketing strategy
In this article by Jim MacLeod, he makes a number of points with regard to modern marketing and the impact that AI and especially the way...
I'm now getting 3 x C-level meetings a day with your social selling methodology
We train and coach sales teams in our social selling methodology
It's now normal that an average SDR will get 10 meetings a week and a...
9 out of 10 of the LinkedIn posts with the most reactions are by CEOs not brands
9 out of 10 of the LinkedIn posts with the most reactions were by the CEO.
The remaining post was by an executive director and board member.
Why your CEO can generate the same amount of LinkedIn reactions as the company page… with 1.67% of the followers
Recent research from Linkedin that showed that employees got 561% more engagement than a company post
Here is some more research that...
CEOs active on social help corporate social brands perform better
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
3 breathtaking tends from the current state of social media
Thanks Simon Kemp and the team at Kepios for this quarters “global statshot report”, where Simon offers the current situation for social...
Connecting to somebody on LinkedIn is like welcoming them into your house
Would you let anybody into your house, any stranger that knocked on the door?
Say somebody knocked on the door on your house, you open the...
Just because you say you're good on LinkedIn doesn't mean anybody will believe you
Everyday on Linkedin you will see companies saying
“We are the best …”
“Buy my product because we are great ..”
“We've just won a reward ..”
Why Linkedin is your 24 / 7 sales rep
LinkedIn is your shop window to the world.
There are 1 Billion people on LinkedIn and they all walk past your Linkedin profile every day.
Why Linkedin isn't a business social network
One of the most common statements I hear is
“Linkedin is a business platform”. Wrong!
The mistake people then make is they bring 30...
The one thing all sales leaders are looking for in sales people today
There is one thing that all sales leaders are looking for in sales people today
If you have it, you are more likely to to be promoted
If...
Even a modest investment in social media activity has yielded positive results for most CEOs
In a recent report by HR Advisors, the report here, they said
“The best-in-class CEOs on social are not simply watching conversations...
Will "LinkedIn Takeovers" become a thing?
10 years ago, when I worked in corporate, marketing decided they wanted all of us to post the same thing on social media.
Back then...
Why are world leading ERP and CRM companies and their channels choosing our social selling methodology?
It's a great question, in fact one we have put to those companies.
It starts with the fact that everybody needs pipeline and you are not...
Most people can have conversations face to face in the real world but are poor having conversations on digital platforms
If you went to a cocktail party or even a networking event, how would you want to be remembered?
Would you want to be remembered as a...
Your sales team is great when you get in front of clients, but how do you get more of those meetings?
Most sales teams we talk to, always say that once the get in front of clients, they are amazing and can execute. With win rates of...
The business case on why you need to build relationships and consensus on social
According to 6Sense,
84% of companies choose a winner to their procurement, before contacting their short list.
And B2B buyers are...
Why a sales methodology isn't going to help your growth problem
I saw a number of posts today on Linkedin, about how a company has invested in a sales methodology to increase it's win rate.
I'm sure the...
How do you start day 1 as a start-up with being social?
Today, I'm finishing training a start-up on how to use social selling to give them the fundamentals.
When I am a start-up, they are a 2...
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