Big News: Azpertilo is Officially a LinkedIn Partner!
We have some incredibly exciting news to share. Azpertilo now has official access to LinkedIn’s Community Management capabilities
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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management
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A Lesson in South African "Efficiency"
Last week, we talked about the art of sorting out your taxis before you land. This week, I want to take you back to a massive $2.4...
Philately in the Blood: A Family Stamp Story
My Grandfather (my dad's father) was a massive stamp collector. He didn’t just collect them, though, he actually designed two of them!...
The Ultimate CEO Lesson: Keep the Poison Out
I’m often invited onto podcasts to talk about leadership and the biggest lessons I’ve learned over the last decade as a CEO. My answer is...
The Invisible Funnel: Why 94% of B2B Buyers Have Already Chosen a Winner (Before They Even Talk to You)
If you are still running your B2B go-to-market strategy using the 2018 playbook, prepare for a cold shower.
Recent research has completely...
Why We Didn't Create an AI Tool to Automate Your Outbound Prospecting
I've just been sent a connection request by somebody who promises to “help businesses automate their outbound prospecting.”
Really?
I...
Why we just solved all the issues with your team(s) creating scroll stopping content
There is a quiet crisis happening in modern business, and it is driven by a single, seductive lie: more corporate content equals more sales.
"I'm refusing to Interview anybody that isn't visible on social"
Last week, I was having a chat with an SVP of a listed company, and she didn't mince her words:
"I'm refusing to interview anybody who...
The ultimate validation for a sales author? Seeing social proof in action
I just opened LinkedIn to find that Mark Cox posted a photo of himself diving into my 4th book, "Social Selling and Influence:...
Flintstone Cabs and Corporate Survival: My Life as a Cautious Commuter
I recently picked up a copy of Charles E. Goslin’s book, Understanding Personal Security and Risk: A Guide for Travellers. It’s an...
From Hat-Tricks to Hanging up the Boots: My Short-Lived Quest for Football Glory
With the World Cup upon us, everyone is talking about elite football. Naturally, this got me thinking about my own illustrious career on...
Focus Always Wins Over Volume
There is a quiet crisis happening in modern business, and it is driven by a single, seductive lie: more is better. More features, more...
My experience of the 7/7 London Bombings
I’ve written before about my experience on the day of the 7/7 bombings. For those blessed with a shorter memory, or who weren't yet...
How can we maintain that trust factor at the moment of truth in every interaction, even when supported by AI tools?
How can we maintain that trust factor at the moment of truth in every interaction, even when we are supported by AI tools?
Many brands...
The Hidden Math of Scaling Sales Teams (And How AI Fixes It)
Every sales leader knows an SDR costs more than their base salary. Yet, almost no one has the true, fully-loaded number ready when...
How AI changes your ABM strategy in 2026
Account-Based Marketing is universally praised as the ultimate mechanism for securing the upsell or cross-sell within existing enterprise...
Social Selling: Results Not Excuses
I always have to smile a little when someone tells me, "We tried social selling and it didn't work." My immediate thought? You didn't...
The AI Force Multiplier: Why Scaling a Broken System is a Strategy for Failure
This is based on a post by Emmanuel Obadia
AI doesn’t create strategy. It scales the one you already have
That is the uncomfortable truth...
Dodging Bad Vibes: Why I Broke My No-Souvenir Rule in Turkey
Let’s be honest: holiday souvenir shopping is a bizarre ritual. I’ve never understood the urge to spend precious vacation hours hunting...
Happy 4th July! - How I’m Practically a Founding Father
Ah, the 4th of July. That magical time of year when those of us from across the pond desperately try to insert ourselves into the US...
Why Most B2B Content is Just Noise and what you can do about it
I used to know a marketer who measured their entire career by content volume
If they published four blogs a week, sent three email...
A Decade of Impact: 10 Years of Changing the Sales Game Forever
Today is ten years since I published my first book
“Social Selling - Techniques to Influence Buyers and Changemakers” became a best seller...
The "Anonymous Logo" Test: Why Most B2B Thought Leadership Fades into Background Noise
Most B2B thought leadership suffers from a fatal paradox: it is written by experts, approved by executives, polished by professionals,...
The Leadership Blueprint: Key Takeaways from 10 Essential Thinkers
Here are the ten business books that have shaped my thinking most recently, a mix of bold ideas, sharp insights, and a few genuine...
How AI changes how you run an integrated campaign in 2026
Let’s be honest about traditional integrated marketing campaigns: historically, they’ve been a giant exercise in hope
In the past, running...
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