8/29/2025 12:50:20 PM Preparing the next generation for an AI-driven world By Tim Hughes I’m definitely seeing this trend: entry-level, repetitive digital tasks are increasingly being handled by AI Whether it’s drafting...
8/29/2025 8:36:49 AM Today we celebrate DLA Ignite’s 9th birthday! By Tim Hughes When Adam and I started DLA Ignite, it wasn’t just about building a company, it was about changing the world Our purpose has always been...
8/29/2025 8:19:20 AM My first trip abroad: Lessons from the Algarve By Tim Hughes My first trip abroad was to the Algarve in Portugal when I was eight years old It was also my very first time on a plane Back then,...
8/29/2025 7:54:14 AM The #1 thing you need to be successful on social By Tim Hughes Everyone wants the silver bullet when it comes to social mediaThe hackThe algorithm trickThe one secret the “gurus” aren’t telling you...
8/28/2025 8:27:59 AM It’s logical that most websites should expect less traffic. How will your website and your business handle it? By Tim Hughes In his recent article Tomasz Tunguz asks the question Who is Talking to My Users? He frames this by saying "In 1999, the dotcoms were...
8/28/2025 8:09:17 AM What can Jimi Hendrix teach us about AI? By Tim Hughes In the 1960s, Johnny Echols, lead guitarist for the band Love, used to hang out with Little Richard and his crew Among them was an...
8/24/2025 4:12:32 AM Shiwa Ng’andu: A vision in the heart of Northern Zambia By Tim Hughes Deep in northern Zambia lies Shiwa Ng’andu, a remarkable estate that can only be reached by a rugged road or a small Cessna plane Nestled...
8/22/2025 2:35:31 PM Why outdated sales tactics are costing you future buyers By Tim Hughes We hear it from sales leaders every day: the old sales playbook no longer works For years, many of us have known this, but what’s changed...
8/22/2025 8:03:31 AM Growth lives on the other side of your comfort zone By Tim Hughes I’ve learned that real change only happens when you step outside of your comfort zone Six years ago, I started a podcast Today, I’m...
8/21/2025 10:09:49 AM The new rules of buyer search: winning trust in the age of AI By Tim Hughes For nearly 30 years, search engine optimization (SEO) has been the foundation of digital visibility Marketers mastered the playbook;...
8/21/2025 9:48:45 AM Are you really, really, really, customer focused, or just talking to yourself? By Tim Hughes Ask any business leader or salesperson if they’re customer-focused, and you’ll get a confident “Yes" But here’s the uncomfortable truth:...
8/20/2025 8:34:09 AM Do you work above or below the AI algorithm? By Tim Hughes “Do you work above or below the algorithm?” That’s the question Sangeet Paul Choudary poses in his new book Reshuffle: Who Wins When AI...
8/19/2025 7:58:30 AM Why your LinkedIn connection requests keep getting ignored By Tim Hughes I once had a conversation with a salesperson we were coaching She had sold into Gatwick Airport and wanted to connect with the CIO on...
8/17/2025 4:13:02 AM From Lions to lessons: A journey through Zambia’s heart By Tim Hughes In 2004, we set off for a two-week adventure in Zambia The first week was the classic safari experience, the kind you find in North and...
8/15/2025 3:25:00 PM Personal Branding: The new table stakes in B2B sales By Tim Hughes Back in 2022, Matt Dixon and Ted McKenna’s book The Jolt Effect revealed, through an extensive dataset, that sellers need a personal...
8/15/2025 7:58:45 AM Launching a memory: our visit to the RNLI naming ceremony By Tim Hughes We recently attended a lifeboat naming ceremony at the RNLI (The Royal National Lifeboat Institution) headquarters in Poole, Dorset While...