6/30/2022 10:28:35 AM Buyers are more actively engaged online than current research shows By Tim Hughes Here is some interesting research, I need to thank Tony Moroney for sharing this with me. Big sample "This survey of over 15,100...
6/30/2022 7:52:52 AM With a possible recession on the way, how to get ahead now and give the CFO the efficiency gains they will start asking for By Tim Hughes Are we heading for a recession, I don't know, we could after all be talking ourselves into one? The war in Ukraine, political upheaval in...
6/29/2022 12:32:07 PM The Social Highground By Digital Leadership Associates I have been watching the new Obi Wan with the wife on Disney Plus. It’s had some negative reviews but we have really enjoyed (it has also...
6/29/2022 11:27:46 AM The never-ending digital ad fraud scandal just got worse: a $120bn cost to our industry By Tim Hughes Spotted this article from the drum, which is here. If you advertise in any way, then it's a must read. Let's get a quote ... "A recent...
6/29/2022 8:43:34 AM A quick exercise that proves that anybody, including you, can create content By Tim Hughes First of all I would like to thank Rob Durant for sharing this in one of our meetings. Exercise Find yourself a pen and some paper or get...
6/28/2022 8:53:21 AM The great unspoken debate - being yourself vs artificial intelligence By Tim Hughes I was having a conversation this morning and the person I had the discussion with mentioned "artificial intelligence (AI)" and the use of...
6/28/2022 7:52:53 AM How can we be hyper-personalized in sales and marketing and do it at scale? By Tim Hughes One of the terms I hear in sales and marketing today is to be "personalized", of course, like the word "value" we have our own thoughts...
6/27/2022 2:21:15 PM How to cut through the online noise in your sector and why it will change your business for the better... By Digital Leadership Associates One of the most important and powerful documents I read last year came out in September and it’s been within arm’s reach ever since. I’ve...
6/27/2022 7:57:47 AM I know you are on social but you are only experiencing a small percentage of the capability By Tim Hughes The other day, I was in a sales review and the salesperson was explaining all of their activities to generate pipeline and as a throw...
6/24/2022 7:38:42 AM Why you need to do more than just "connect on LinkedIn" By Tim Hughes I often hear sales people say "I even connected with the person on LinkedIn". I have to be honest, I'm not sure this actually buys you...
6/23/2022 7:39:06 AM We cannot seem to interact with clients the same way we did, what are we going to do? By Tim Hughes I was on a call yesterday, with a senior team and the CMO said to me "we cannot seem to interact with prospects and clients in the same...
6/22/2022 12:47:53 PM Questions from the client base #9: "How can Social Media help us take our company into new geographic territories...?". By Digital Leadership Associates So you want to expand! You want to take your business into a new location, a new country or a new continent. Remember how we did it way...
6/22/2022 11:07:03 AM The Future of Digital Marketing is Now! By Tim Hughes This is an interesting article, in YFS magazine. "It turns out that the triple threat of being locked away in quarantine, forbidden from...
6/22/2022 7:13:50 AM Cannot get your next round of funding? - It's time to bet on a proven social selling methodology By Tim Hughes In this article by Inc, it discusses the impending doom of SaaS business. The article states.. "The Bessemer Venture Partners (BVP)...
6/21/2022 2:00:43 PM How to Attract Talent, and Keep Your Tech Sales Workforce Inspired By Tim Hughes Great article by Catherine Higgins of LinkedIn. As she points out, whatever the state of the economy, we are always in a position to...
6/21/2022 7:55:47 AM Nobody got fired for buying the social selling program with the qualification combined with it By Tim Hughes There are many social selling programs out there. After all, the barrier to entry for any "expert" on social media is zero. Anybody can...