Marketing leader after marketing leader tells us that marketing does not work anymore.

When in fact marketing does work, but it depends...

Was on a call this week, with two leaders in business, a CEO and a head of people / chief human resource officer (CHRO).  They were...

We opened up a meeting with a management team the other day and when we asked them how is it going?  They said ...

"None of this 

In this article "The Neighborhood Effect: Implications of Hybrid Work" by Michael Arena, he talks about social capital and the...

Look around you..

What do you see?

Acres and acres of prime, digital real estate!

When I was a boy, this stretched as far as the eye could see!

Yesterday I was in a meeting with a CRO, the head of sales for a very large US company with a salesforce of over and 1,000 and he said 

The speed of change in multi-channel retail is exceptionally fluid and dynamic today. 

LVMH chief executive Bernard Arnault is...

What do River Phoenix and LinkedIns covers story feature have in common?

They were both taken from us far too young.

BUT.

Rejoice brothers...

At Ralph Lauren, a strategic reorganisation plan rolled out in September 2020 to grow online sales and reduce wholesale partners with...

I talk to many businesses that have a pipeline problem.  They know that something is wrong but are not sure what to do about it....

Stating the bleeding obvious airports, airlines, and the connected travel retail eco sector is one of those that has been decimated more...

One of the areas we are often asked to help with is in the creation of digital expansion plans. 

Plans that are founded on data and...

A lot has been written about the great resignation over the last two years.

There is even a Wikipedia page, here that defines it as

"The

A lot has been written about the great resignation over the last two years.

There is even a Wikipedia page, here that defines it as

"The

New research, provided by this Brian Solis, in this Forbes article here, "shines a light on the development of digital, within an...

There is a lot of people sharing content out there.

Some of it good and some of it bad.  But let's stop a second and think about what...

On my podcast yesterday, Gretchen Lehman mentioned the George Levinger theory, which is a way we create and destroy relationships....

“Let my people go surfing” is the story of Yvon Chouinard and his philosophy of why he set up the outdoor clothing company Patagonia

When I was growing up one of the best treats ever was to go to the 'match' and watch my team which is and always will be 'Manchester...

The physical retail and mail order landscape has been in a state of flux from the day the internet was opened up and helped to provide a...

There's a cliche that says 'out of adversity comes opportunity' - but..... only if you have an 'opportunity mindset'.

There are...

Being about to walk your digital corridors (starting and having) digital conversations. 

There has been a perfect storm of disruption...

“Customer preferences have been steadily shifting away from relying primarily on in-person interactions with sellers toward accessing...

The term spam, has come synonymous today with email, where you get unwanted messages filling your inbox.

I just went to LinkedIn...

“I see social selling will be what we use on those hard to crack accounts” 

said a sales Leader of global software company

In this article by Brent Adamson of Gartner, talks about the changes that have taken place in sales and marketing today.

With social media,

I'm doing some prospecting, which requires me to look up companies that might be interested in transforming their sales and marketing to be

Spotted this post on Linkedin by Gartner, where they provided this report. 

The overall message from Gartner is.... 

Gartner go...

I really, really struggle with trust. It’s an ongoing battle. One I’m slowly winning. I kind of see it as my superpower.

Going through...

On Sunday 30th January I watched the highlights of the final of the Australian open, which was Rafael Nada against Daniil Medvedev, which

Business leaders in the UK have dealt with a global pandemic, natural disasters, social uprisings, a contentious general election, and...

Businesses, especially those in multi-channel retail that operate with a fixed mindset seem to spend an inordinate amount of time,...

Google and Facebook are the two dominant online ad companies and have been for years. 

While the companies do very different things...

Last week, Jim Woolfe, tagged me on a Linkedin post that asked the question

How can I motivate our employees to post content on social...

In recent articles and video, I mentioned the term “Qualified relevance”, a few people have been in touch about what that really means so...

The world has been changed by mobile, the internet, social media and Covid 19.  

It's a perfect storm of change.

There has been a...

If you are reading this, I assume you work in B2B (business to business).

I assume what you sell or market requires a...

In this research from Brunswick they state

"Our latest research shows that corporate stakeholders expect business leaders to be...

You and I know that you have a great product and we both know you are passionate about it.

But let's be honest here, you love your...

I’ve always thought of myself as an introvert.

Always shied away from the spotlight.

See social gives you a voice to be heard and it’s no...

There has been a number of fascinating reports of late, of them has been this one, from Boston Consulting Group (BCG). 

This report...

"Make my video go viral" ...... we often hear this and to be honest who cares?

Does it pay the salaries of your team? No.

Does it pay...

I've written over 500 articles on LinkedIn.  But why?

It's part of how a modern organisation and a modern salesforce