Content marketing strategist and social media director based in Berlin, Germany.
I lead and build teams that create content and adapt existing materials for web, mobile and print. Managing online communities including Facebook, Twitter, Linkedin and Instagram.
As well as creating great content, I ensure that copy, audio, photography and video are aligned with the goals of the business. This includes collaborating closely with marketing and sales to help them meet their objectives.
My professional goal? Helping the business get every drop of value from existing materials while finding more efficient ways to create original content. By getting more for your budget, it becomes possible to generate real value and free up resources to explore the latest digital opportunities for the business.
In addition, I enjoy managing and training content producers and editors, setting clear quality thresholds while motivating and inspiring these teams to realise their potential.