Have the Differences Between B2B and B2C Marketing Disappeared?
There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and...
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The future of user intent? Listen to the voice
User intent is a hot topic right now for SEO and content marketing. But with AI, voice recognition and other disruptive technologies...
Current Malpractice Handicaps Social Selling's Potential
We've all been there.
Somebody sends you a connection request on Linkedin, and then the next moment they are pitching to you whatever it...
You can’t change things, it’s always been done this way!
We talk about transformation and change quite a lot, in fact on LinkedIn there isn't a day goes by without a post (or advert) talking...
Are you and your company the same brand?
“Nike isn’t a running-shoe company,” “it is about the idea of transcendence through sports.”
For as along as I've been in business...
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