Is the Telephone Still Effective for Prospecting?
It's funny that here we are in what is nearly the second decade of the 21st century and we still see 1980s sales techniques to be...
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Where To Focus Your Employee Advocacy Program
The mistake many companies make when it comes to employee advocacy is that this is about distributing content. In fact, this is a...
How to Embrace Change Using Emotional Intelligence
Many companies that come to us are scared.
They know that, as a number of CMOs have said to us "Marketing does not work anymore". We...
Shouldn’t the 94% that aren’t clicking ads be the focus of businesses efforts rather than the 6% that are clicking ads?
My business partner Tim Hughes sent me the following article the other day asking me to make comment on it.
Here we go - it's 2019 and Google are telling us how to cold call!!
In cockney rhyming slang, one would say 'Can you Adam and Eve it?' (can you believe it)
I said that in 2019 I'm going too be more bullish...
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