In some recent research, a survey of 500+ professionals reveals where procurement must focus to establish leadership and earn executive...

Some interesting research from Mulesoft, where they interviewed 1,739 line-of-business managers across the world,

"only 37% believe they...

I read a great blog yesterday by one of our US partners Thomas Ross, it was based on this article about HCP (Healthcare Professionals), the

My work history is anchored in heavy industry and engineering. Every job I’ve ever had allowed me to work closely with brilliantly...

This post is geared towards the sales teams or salespeople out there punching in a tough environment right now

As I write this, I keep...

This article starts with a pretty powerful paragraph.

"The pre-pandemic ways of selling and closing deals are not coming back any time soon.

Here we are are a year from our original lockdown and, here in the UK we are still under lockdown.

The vastness of the pandemic is...

Over the years. Social media has changed.

Various platforms have added some new and exciting functions and bolt-ons to adapt for the ways...

When I worked in the corporate world, everything we did was positioned as "digital transformation" even though it was the same thing that...

It took over 100 years for 'mail order' to reach 10% of retail sales - but when eCommerce arrived it took just 10 years.

Some on the...

Many leaders we talk to, make an assumption that because they are influencers within their business, this somehow makes them influential...

Of course the Covid crisis has accelerated the collapse of businesses that already had weak balance sheets, especially those that were...

In the second decade of the last century 1910 - 1920 the western world not only experienced the 'war to end all wars' or as is often...

When we are working with management teams on Strategic Social Media for their business, there is a moment when it all clicks into place,...

To quote a recent article

"Digital transformation was a C-Suite priority before the pandemic; Covid-19 has accelerated its pace and...

In a recent blog Adam Gray talked about Martech, for those about to invest in martech, or if you have been a Martech user for a little...

If you are new to some of my blogs, then I take the most up-to-date research and break it down into bite sized chunks and then add some...

I wrote an article with this exact title 41/2 years ago.

You can see it here.  👉  CHANGE   A short article on Rory...

This Harvard Business Review article makes some interesting forecasts about the use of social media by business.

"The Special...

Robert Stephens, founder of Geek Squad, and goes something like: “Advertising is the tax you pay for being unremarkable.

This report...

In this new year 2021, things are as they were and almost all businesses, unless otherwise stated (key workers) are working from home and...

Social Influence will continue to evolve and be an essential element of any organisation’s growth post-Covid. The focus on Digitalisation...

This report by Salesforce explains a number of fundamental changes that have and are taken place in sales, you can download the report here

I start this story in the sport mode. Teamwork in sport and athletes has always been a big word and the obvious method to greatness. As a...

If your honest with yourself this crisis has made you think about life and family a hell of a lot more, and I bet you now value things in...

Social platforms' are a very crowded place to be, so you need to be able to stand out. 

Today's headlines are 'Global Warming' and of...

Let’s think back to how we did this before…

• You had some idea that there was activity in a particular country that would require your...

Back in the day your CMO would be the brains and powerhouse between your brand staying front of mind over your competitor in order...

"The need to compete is a natural human desire for growth. The only way to sense our level of growth, is through comparison with our...

This is a great article written by my friend April Rudin about the changes taking place in sales within banking, insurance and wealth...

So, you are a small business or a start up and need visibility, leads and a pipeline. 

You probably have a little black book of...

Social Media has been around for years, 4.2 billion of us are active users and 41% of people who have the internet use Social Media for...

My background has been in the tech sector, I've worked (twice) for a large US software company, as well as working for a number of it's...

Love the opening paragraph of this article

"Like everyone else, B2B marketers experienced a very different 2020 than they had originally...

"This past year impacted salespeople, sales leaders and trainers in a significant way. Changes in the global economy influenced by the...

Having covered a bit of this in recent blogs, a recent article caught my eye that highlighted to me that many sectors (as we knew) did...

 Midway through January already and I am seeing more and more good news about the new social way of working and interacting...

Some of those amazing things today are being done by healthcare sectors around the world by so called ordinary people being asked to do

Forester makes a number of predictions for 2021 and this is one of them. 

Inauthentic Brands will Fail Contradictory Consumers

As CEO's and CFO's look to establish even tighter fiscal control it will come as no surprise that marketing are not going to see the...

This blog is aimed at retail leaders and how the same 'Butterfly Effect' concept using free to use, free to access social media...

To get people out of the 'stay at home' anxiety' mindset means that today this should be a unique experience for the consumer, something...

Pre Covid-19 retail companies in different sectors who 'said' they were keen to change. 

we saw lots of

As we now know...

I'm not a great believer of the corporate 'vision and values' nonsense. Mainly because this tends to be an outdated boardroom...

This article finishes with the following paragraph

"Plan for your new digital-first approach in 2021 and beyond, because remote selling is...

This article provides 40 different suggestions for the legal industry to deal with a post-pandemic world, or putting it another way....

If you’re not strategic about ‘digital’, you’re not serious about growth - a fair statement?Recently published data amplifies the need...

In a recent blog Adam Gray talked about Salestech, for those about to invest in sales tech, for those being taken in by the sales tech...

This is a great article about the changes taking place in sales within banking, insurance and wealth management. 

To quote this article

I remember the first time I saw his face was in August 1980. My parents had gone out for the night and left my grandparent to babysit us....

If you are still buying paid media, you really need to take a look at how you can get better value for your money. 

"Take for instance

Digital Marketing Strategies Fail for one simple reason, they don't take into account the customer.

At this point most articles then dive...

Chris FlemingCyberhawk a drones company based in Edinburgh in Scotland, and work worldwide.  Why am I mentioning this?

is CEO of

Chris

"More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining...

I wonder if I actually remember the time before Covid19, things have changed so much?

As leaders we have been through what's called a...

This blog provides a summary of some recent research from Linkedin, you can download the report here, or read my summary below.

I had to...

 In my career in sales, I have covered two main landscapes and sectors.

Both very different sectors and perhaps both very...

Many people have asked me how Social Media can help their businesses in a practical sense, they wanted to know how it works and what it...

2021 is here; we have everything crossed that the end of the pandemic is in sight so businesses can drive back to growth.  

Brexit is...

Are you aware of Clubhouse and have you started activating it for your demand generation?

As we enter into our third nationwide lock down...

In times gone by the so called 'luxury' sector was only accessible by the few.

Of course the so called 'few' had deep pockets, and for...

For this article I've picked up on a couple of trending stories. 

My focus is to stimulate the industry to continue to recognise that...

Brick-and-mortar stores are no longer simply a channel for the distribution of products. - They no longer act as the final point in the...

In my last corporate role, there was an "employee advocacy" tool rolled out.  I got an email from the Marketing Director, "all you...

There doesn't seem to be a day going by without some bad news story about digital transformation.  If you drill down on the reasons...

Tony Moroney

shared this article on Twitter and I was interested in a quote.

"Rather than sit back and wait for applicants to send...

I wonder if I actually remember the time before Covid19, things have changed so much?

As leaders we have been through what's called a...