We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management


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But, we have always done it this way.

Great read in HBR written by consultants at McKinsey. They discuss the optimal ratio of support staff to sales functions is around 55%...

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Facebook and the US elections

Put politics to one side and read this remarkably candid account of how a political campaign used Facebook to reach and influence...

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The rise of the VPA in CRM

Let's cut to the chase. Sales is still selling at the end of the day. All the social, digital, transformational behaviours may well up...

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unknownx500 MattHurst

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