Don't be put off by the title of the article. This is a fascinating piece on how bloggers montetise content and which uncovers the never ending compromises between reviewers and the businesses they review.
| less than a minute read
Influencers, affiliates and the murky world of social advertising
Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-28-16-53-50-279-6aba9b9ea556c8efb06adb27.png)
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-25-15-42-42-003-6ab69672aa59c95e262d04c4.jpeg)
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-21-14-14-48-923-6ab13bd8875b1d49c03ed74d.jpg)
/Passle/59673246b00e801d00aac5ae/MediaLibrary/Images/2026-09-25-08-43-35-974-6ab634375442e4bec6a1c861.png)