What does it mean to be “social”

People think that being “social” is placing adverts on LinkedIn

Or promoting a post on LinkedIn

Or posting a photo of your sales kick off (SKO)

Social is seen as a channel to broadcast content to a captive audience

What people don't understand is that your message isn't attractive to anybody 

And it doesn't matter what platform you use, nobody cares 

This is like placing advertising down the side of a football pitch and saying you are a football manager

The thing is, you are fundamentally missing the opportunity 

Social is about empowering your employees to look like what they are in real life

Hard working and wanting to help customers - They also have a life outside work

Who you are as a human, is what we are all interested in

Drop the pretense of the corporate “force field” and let you employees, be people

Social is also about being social, having conversations 

What is the secret sauce of every deal you have won?

People buy people and you sold it through conversations

That's why social enables you to tell your personal and professional story

To establish that professional authority, in sales you can have a digital territory

And to facilitate meaningful conversations, which will lead to commercial conversations 

Can you drive revenue from social media?

Social selling is about spamming people or inmails or connect and pitch

Our definition of social selling is 

"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
 

And the results?

For an AE, we can shorten sales cycles by 30%

And the average SDR will get 1 x ICP meeting a day

Which should increase your revenue by 20%

You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)

"social selling techniques to influence buyers and changemakers - 2nd edition".

In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth. 

Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.

What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here

It's available on Amazon worldwide.  Link to Amazon.com here and Amazon.co.uk here.