"Gartner’s latest research predicts a significant shift in how businesses reach customers online
By 2026, traditional search engine volume is expected to decrease by 25%, with AI chatbots and other virtual agents taking over as primary sources for answering user queries
As generative AI (GenAI) solutions continue to evolve, they are increasingly replacing traditional search engines for a wide range of user queries
This disruption forces companies to rethink their marketing strategies, especially in terms of awareness and demand generation" (access to this article here)
Of course we all want to reach for the easy button and automate
Wouldn't be great if robots marketed and sold for us while we sat on the beach?
I doubt that is going to happen
Yes, some people will try and automate, but it forgets a fundamental truth
People buy people
If you send a robot to sell to me and your competitor a human
I will buy from the human
In an AI world, the most human company will always win
Can you drive revenue from social media?
Social selling is about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
Gartner’s latest research predicts a significant shift in how businesses reach customers online. By 2026, traditional search engine volume is expected to decrease by 25%, with AI chatbots and other virtual agents taking over as primary sources for answering user queries. As generative AI (GenAI) solutions continue to evolve, they are increasingly replacing traditional search engines for a wide range of user queries. This disruption forces companies to rethink their marketing strategies, especially in terms of awareness and demand generation. With AI driving down content production costs, marketers face new challenges in areas like keyword strategy and website domain authority. Search engine algorithms will increasingly prioritize content quality to combat the proliferation of AI-generated content. Authenticity will also become a critical factor, with virtual agents and AI tools reshaping how content is perceived.
unknownx500
