We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management


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Why social customer service is vital

Social customer care has been available for quite a long time...but increasingly it's becoming the norm.

This isn’t a case of being a first adopter anymore, trust me, your competitors are out there doing this. Social is here to stay. Don’t...…

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I know; therefore I do.

I wrote a piece a while back, asking the question, will your next hire for your sales team be a data scientist. It is evident that this...

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The customer is always right

We are entering an unprecedented era in Sales & Marketing. I for one am truly excited by it, and I hope you are too. 

For the...

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AI and content. Crying wolf?

I know we've all got to be vigilant about the impact of AI in all areas of marketing. But content? Really? The examples in this article...

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The retail apocalypse in America

Although there are many finance and conspiracy theories about why this is happening...the truth is probably just that businesses are...

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Has VR and AR Killed the Webinar?

I know VR and AR is pretty advanced for all of us and to be honest I've not signed up for AR or VR.  BUT, and it's a big but, AR is...

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