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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management

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Posts: 298
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Why social customer service is vital

Social customer care has been available for quite a long time...but increasingly it's becoming the norm.

This isn’t a case of being a first adopter anymore, trust me, your competitors are out there doing this. Social is here to stay. Don’t...…

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Does Your Content Strategy Have a Business Case?

Not your usual article about content which immediately drops down to the weeds of A/B testing etc, but asks the question, does your...

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Is Your CEO Digital Savvy? - Does That Matter?

Recent research shows that just 11% of CEOs in the UK and 6% in Australia have "digital" on their CV.

But really does that matter?

When I...

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I know; therefore I do.

I wrote a piece a while back, asking the question, will your next hire for your sales team be a data scientist. It is evident that this...

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Secret of empathy: Be both sides of the coin

I know. "My strengths are my weaknesses and my weaknesses are my strengths". But this is an elegant spin on a well-worn idea from Tony...

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I think this could be an interesting view of Tony Chapman...

An old friend of Exponential's Richard Doyle has an interesting view on this...

I was reading a great post by Tony Chapman (@TonyChapman ) today regarding the current state of online shopping and how it is impacting...…

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Ja tvoi sluga, (I'm your servant) - AI Don't Believe The Hype

When we drive down the road, it's currently autumn here in the UK, we see the colours and the smells of the leaves as they fall of the...

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Is it time for a digital health warning?

A storm is about to break into all areas of our digital lives. I don't think we're about to see health warnings on smart devices. But I...

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ABM is Dead! - Account Based Intelligence (ABI) Has Arrived

I'm pretty cynical about research figures especially from people who are selling you something.  I'm sitting in a coffee shop in...

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Marketers Now Expected to Prove ROI on Their Budgets

Interesting article from Gartner, which shows after years of budget growth which often funded investments in Martech it is "payback time"...

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The customer is always right

We are entering an unprecedented era in Sales & Marketing. I for one am truly excited by it, and I hope you are too. 

For the...

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GDPR: Know Your Rights - All 8 of Them!

This is a great article on GDPR as it lays out in simple terms what it means for your business and how you can get ready.  If you...

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Isn't it time your business got video sorted?

If an affluent family can afford a video director for their holidays, you can find a budget for your business.

And you don't have to pay...

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How is Your Pan-Company GDPR Training Program Going?

GDPR is nearly on us and regardless of if you are in Europe or sell to companies in Europe you need to comply.  The thing is I'm...

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Who Moved my Digital Transformation?

While this article dives into the fact that IT is the saviour of Digital Transformation. (Wrong).  It will help, but won't solve

"A...

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New York, Paris, Munich Everybody's Talking About Chatbots

You have to agree (come on for once) with Mark Hurd that everybody is coming out with a chatbot, I watched a whole bunch of tech vendors...

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Digital Strategy - In the Land of the Blind ....

Interesting report, but no surprises, "same same" as my friends in the Far East say.  The usual percentage of CEOs say they get it,...

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AI and content. Crying wolf?

I know we've all got to be vigilant about the impact of AI in all areas of marketing. But content? Really? The examples in this article...

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Stop Wasting Money on Random Acts of AI - Get a Strategy

While this article from Intel is interesting, obviously they are trying to sell Intel, but they are 100% right.  Everybody needs an...

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The retail apocalypse in America

Although there are many finance and conspiracy theories about why this is happening...the truth is probably just that businesses are...

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Is Twitter twice the platform it used to be...or half?

So, with the widespread adoption of 280 characters rather than 140 Twitter has fundamentally reshaped what it does and what it is. Is it...

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How social selling can help with a better life...

This is a great article but in the modern world the challenge isn't plucking-up the courage to call someone...the challenge is getting...

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Is There Such a Thing as Digital Pizza?

Pizza isn't really a product that you can think of with regard to digital transformation.  Surely, Pizza is Pizza?  Domino's...

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Ad blockers and GDPR will kill martech

There's so much good stuff in this article by Samuel Scott it's hard to know where to start. But it's clear we're in the middle of a...

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Work in Sales - Forget Perona's Look for Personalities

CEB (now Gartner) state that with the number of people that can get involved in a sale for us average salespeople things have got complex.

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Who remembers Xena the Warrior Princess?

I have been given a label, not that I felt I needed one, but apparently we all need to be labelled. I am a Xennial! Are you? If you were...

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Why Does Everybody Seem to Innovate But Us?

It's a question that companies often ask themselves.

In this article, a General at the Pentagon asks why are Tesla cars able to talk to...

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Analogue or digital memories? Don't get burnt!

I've lost a lot of analogue memories over the years: books that were lent and never returned; a knee-jerk clear out of photos that I...

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Why ABM is about People and Process and not Tools

ABM is often seen as being "just another initiative" and often seen as "reorganising the deck chairs on the titanic" than a new way of...

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Why Artificial Intelligence is a Board Room Issue

While this article is all about selling the Salesforce AI product, it does raise a number of useful issues and gives a number of...

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Has VR and AR Killed the Webinar?

I know VR and AR is pretty advanced for all of us and to be honest I've not signed up for AR or VR.  BUT, and it's a big but, AR is...

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