An old friend of Exponential's Richard Doyle has an interesting view on this...
I was reading a great post by Tony Chapman (@TonyChapman ) today regarding the current state of online shopping and how it is impacting the traditional brick and mortar stores. As an introduction, if you don’t know Tony, he was the CEO of Communique – Capital C and is a world renowned speaker and regarded as one of, if not the most knowledgeable marketers in Canada.