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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management

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Posts: 165
Reposts: 0

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Castles made of sand, melts into the sea eventually

This GDPR article presents the situation nicely.  It explains most companies have people data of some sorts, emails, some have even...

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AI? Now it's reading your mind!

This is mind-blowing stuff - in every sense of the word. Artificial intelligence gets thrown around as a phrase a bit carelessly as far...

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The best SEO advice I've seen so far!

Google’s 200 Ranking Factors: The Complete List

This is a fantastic resource to let you know everything that effects your Google search...

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Two weeks into 2018. Changed any habits yet?

I'm not a fan of new year resolutions per se. But I do believe that the start of 2018 as a good time to change old habits as any.

This NYT...

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Trust Me - I'm a GDPR Certified Sales Person!

As a new business salesperson gaining trust with a client as fast as I can has always been important.  Maybe that's why I write a...

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Tell Me Why I Don't Like DIgital Transformation

Any organisation going through change need to take into account 3 things; People, Process and Technology.

I watched a large, let's call...

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Marketing automation...a double edged sword?

Perhaps auto responders, automated messages and other triggered communications might deliver a short-term uplift in traffic...and...

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I Got Ninety Nine Sales Tools, But a Meeting? I Ain't Got One

I meet many companies and their sales teams and the one factor that stands out is the purchase of sales tools, that are given to the...

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Official: In 2017 Social Selling became Selling

Interesting article and I'm sure you all remember when we all put e in front of everything. eProcurement for example, then we put an i in...

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Great teams thrive on trust

What's the single most important quality that contributes to successful teams? Trust. Here is some great research from Google, who know a...

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The Loneliness of the Long-Distance Cold Caller

It was strange to watch but last year (2017) but there was a phoney (pun intended) war between US (and Australia) based people around...

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In Marketing? 2018 Is Where you Need an AR and VR Strategy!

My partners son purchased us a https://www.prynt.co/#/?_k=u1audw for Christmas.

Great little machine, you take a video and it prints the...

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Alexa "Build My Pipeline - Get Me Some Meetings?!"

With 20% of search now coming through voice, 2018 is the year that you need to get on board as the % is going up, not down.  I've...

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In the US - GDPR Changes the Way you Sell - Are You Ready?

Many people I've spoken to who work in the US don't seem to yet have worked out the importance of GDPR.  Where as PWC research seem...

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The surprising thing Google learned about its employees — and what it means for today’s students.

This was an article that caught my eye when I saw it in The Washington Post...but as I read on I realised that this should have been a...

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Why Marketing Ruins Everything!

If somebody was about to throw you a right hook, what would do? Duck, of course.  It's what we do.

Gary Vaynerchuk has a great...

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Will 2018 be the year of AI or Data for marketing?

3.25billion photos shared a day. a day! That is insane when you think about it. Facebook now has over 2 Billion monthly users - or, one...

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This is What Disruption Looks Like!

Yell the owner of Yellow Pages will go fully digital and no longer print the Yellow Pages from January 2019.

There will be one this year...

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