Contributors

About

We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management

Statistics

Posts: 165
Reposts: 0

0 0 8

I'm So Sorry as a Brand you Feel the Need to Advertise

The stats below are pretty chilling, let's face it, nobody likes advertising.  But as so often with the position with regard to digital...

Read More…
unknownx500

0 0 0

The McKinsey Loyalty Loop

I find it perplexing that in an age where we have the tools (ad networks) to treat every prospect as a unique entity rather than trying...

Read More…
unknownx500

0 0 4

Why Social Cannot be Approached Like A CRM or ERP Project

I wrote an article about Marketing departments being stuck in the 80s about a year ago after watching a number of organisations lead with...

Read More…
unknownx500

0 1 10

Nobody Knows What the Future Holds! - Or Do They?

This article by Quartz looks into the crystal ball of a future with AmazonGo, sensors, smartphones, cloud computing.

What we do know is...

Read More…
unknownx500

0 0 12

Social Media Users Surge Past 3 Billion

If you don't follow Simon Kemp then you should.  Simon (with We are Social and Hootsuite) compile quarterly the growth of internet and...

Read More…
unknownx500

2 0 24

Survey: "Salespeople are not Trusted or Respected"

This HBR article is pretty damning as to the modern salesperson.  Apart from the statistics below, the modern salesperson faces a number...

Read More…
unknownx500

0 0 12

Marketing still not able to prove ROI!

In a recent report by Forrester "45% of those we surveyed admit that they still struggle to attribute program spending to revenue results."

Read More…
unknownx500

0 0 1

Lights, camera, (social) action

There are some really good lessons in this infographic from Red. 

A call to action is always essential in your social post. Although I...

Read More…
unknownx500

0 0 205

GDPR & SNAFU - different meaning, same result.

This quoted article makes for some startling reading on the what the impact of GDPR is starting to look like. 

I have worked across 4...

Read More…
unknownx500

1 0 18

Decoding Silicon Valley's platitudes

It's refreshing to see journalists doing their job properly and probing the marketing platitudes of Silicon Valley's executives to try...

Read More…
unknownx500

0 0 20

This time, it's personal.

In short, mass marketing is dead or breathing its final death rattle breaths.  The more research & insight I read on this as well as look...

Read More…

0 0 0

Which social media metrics should you be tracking?

It's interesting that many organisations fail to see the difference between "vanity metrics" and things that actually make a difference...

Read More…
unknownx500

1 2 24

What's your digital IQ?

Makes for interesting reading, citing the latest PwCs Global Digital IQ Survey and also the Pew Centre Report. Budgets for emerging...

Read More…
unknownx500

0 0 26

AI in sales fantasy or reality?

There is much debate at the moment about AI and will it or wont be the end of humanity - so I will leave that to Elon & Mark to discuss. ...

Read More…
unknownx500

1 0 14

Hyper Evolution: Rise of the Robots.

Great Telegraph article and an even better series on the rise of the robots. Catch it on BBC iplayer this weekend if you get a chance.

We...

Read More…
unknownx500 firepile

1 0 13

Disruption Never Happens on Your Terms

Interesting article by Which-50 which rightly points out that most people start looking at an issue from inside-out rather than...

Read More…
unknownx500

0 0 9

Brandwatch...such a valuable tool for Digital Leadership Associates

We love the way that Brandwatch allows you drill down and segment the audiences you're collecting insights from.

Whoever you’re looking for, Audiences makes it simple to find groups of people based on what matters to you – their demographics,...…

Read More…
unknownx500

1 0 12

How to Break Away from Demand Generation "Feast and Famine"

Just read Adam's (co-Founder of DLA's) blog and he talks about a common dilemma we see.

"Do we invest in cold calling or buy a social...

Read More…
unknownx500

0 0 8

Risk aversion is still the big stumbling block to making decisions

This comes as no surprise to me but according to the Demand Gen 7th annualB2B report fear is still a big inhibitor to change

According to the findings of Demand Gen Report's 7th Annual B2B Buyer's Survey, respondents cited risk aversion, the critical element of...…

Read More…
unknownx500

1 1 32

How to get the attention of an influencer?

Here is a great example where somebody has used Passle to get my attention.  Not only using my blog, but giving an opinion and then...

Read More…
unknownx500

0 0 52

What is your Artificial Intelligence Strategy?

Interesting stats from PWC (so they have to be right).  But there are so many "why" articles. But what about a "how"?  With so many...

Read More…
unknownx500

1 1 2

Vanilla Ice & Social Selling, say what?!

I had a moment of clarity, which is rare for me. How could I bring to life social selling and have some fun with it as well. Then it hit...

Read More…
unknownx500

1 2 54

Social is changing the way we buy - LinkedIn Report 2017

Here's an interesting report commissioned by LinkedIn, focusing on US companies and clients including the usual stats on how top...

Read More…
unknownx500

1 0 10

Is Skynet really coming?

For those who are not Terminator fans (and if not, why not?) Skynet is the all seeing computer system that controls the Terminators who...

Read More…
unknownx500

1 0 19

A Rap about Social Selling, surely not?

This has to be one of the most original blogs on social selling I have read this year!  If we get enough retweets (see the pinned tweet...

Read More…
unknownx500

0 0 2

Goals, strategy or tactics. Know the difference?

Great post on the misunderstanding that frequently occurs when the great and the good start discussing goals, strategy and tactics by...

Read More…
unknownx500

1 0 18

Hunter vs Farmer? What are you?

This piece caught my eye and it raises an interesting debate. I am not a hunter, I don't like new business and I am not a sales person. 

Read More…
unknownx500

As a free user, you can follow Passle and like posts.

To repost this post to your own Passle blog, you will need to upgrade your account.

For plans and pricing, please contact our sales team at sales@passle.net

Repost successful!

View the repost

Repost successful!

Your repost is currently a draft. Review your repost and request approval.

Something went wrong whilst reposting - please try again.

Sorry - this is not an option. This post already exists in the Passle you have selected.

Try reposting to another Passle.