8/3/2017 12:00:00 AM | less than a minute read

Risk aversion is still the big stumbling block to making decisions

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Adam Gray

Co Founder

Get in touch

Adam Gray

Co Founder

This comes as no surprise to me but according to the Demand Gen 7th annualB2B report fear is still a big inhibitor to change

According to the findings of Demand Gen Report's 7th Annual B2B Buyer's Survey, respondents cited risk aversion, the critical element of timing and an increasing reliance on peer reviews as critical influences in the buying journey.

www.demandgenreport.com/...