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Tim Hughes

Co Founder at Digital Leadership Associates

About Me

Author of de facto social selling book for Sales People "Social Selling - Influencing Buyers and Changemakers"

For your speaker, social selling advice or consulting engagements please contact me tim@social-experts.net

7 years ago I embarked on an amazing journey with social media when I sent my first Tweet. In that time I've become (according to Onalytica) the number one most influential social selling expert and a top 10 influencer, as well as creating an amazing community of 155K followers on Twitter.

The last 3 years have been spent working on the largest sales and marketing business process transformations. This has involved moving a salesforce used to doing a small number of high value on premise to a sales model that supports volume and velocity; Cloud and SaaS. This meant enabling the sales people, not only in modern social selling techniques, but also a framework to support selling and marketing. For example: white boarding, storytelling, ROI model, benefit selling etc.

This project enabled me to understand what works in such a large change program, but more importantly what can go wrong.

During this time I started blogging on social selling and sharing what I had learned, which is where I created by 5 step Social Selling Methodology. My blog became to “the go” place for people wanting to learn and share knowledge on selling in a connected world. This lead me to write the Amazon bestselling book "Social Selling - Influencing Buyers and Changemakers". You can buy a copy here http://tinyurl.com/gqhfcqj

There has been one theme connecting each role in my career - my want to make a difference. So when I founded Digital Leadership Associates, this is to be no exception. Working with my co-founder, social media thought leader Adam Gray (@agsocialmedia) we both feel that we can change the world by socialising companies. That is, using social and digital to transform business for competitive advantage and face disruption head on.

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Creating a Social Media Strategy - There is Only One Measure!

My business part, Adam Gray and I are just back from a business trip to Singapore and Australia.  One question we get asked alot if...

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Does Digital Disruption Happen From the Inside?

There are a long list of disruptive technologies and applications, which were started by a disruptive business rather than the owners of...

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Smarketing - Why Merging Sales and Marketing is the Future

While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...

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The Importance of a Strong Network Rather Than Contacts

eBay, Amazon, Airbnb, Trip Advisor, Uber have all built their business models on people giving each other a rating.  Third part...

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