The problem with many people today is that they look the same on social media and LinkedIn
There are over 1 billion people on LinkedIn and you need to see your profile as a shop window that the 1 billion people walk in front of every day
Being on LinkedIn requires you to get people not to walk past thinking “that's just another sales person, all they want to do is treat me like a piece of meat and have me as a line in their CRM”
You want the buyers to stop, think “that's interesting” and then think “I wonder if this person can help me” then reach out and contact you
We have clients were this is happening and it's turning into $ million deals
So what can you do to make yourself stand out?
- Your summary title
Your summary title is the most visible thing about you on the internet
This should not be your job title or what you do, this needs to be your why
Your summary title needs to work hard for you and get people to stop and read your profile
2. To know what you want to be famous for
This isn't what you sell, buyers are not stupid
It's the subject you want to talk about that can help people, educate people
After all people buy people
3. Be bold with your content
Don't post brochures and brochureware, nobody is interested in that
Create content that cuts through
It should tell your personal and professional story
As well as about the subject you want to be famous for
4. Facilitate conversations
Simply this about leaving comments
But this is also adding to the conversation, joining conversations, starting conversations
Demonstrating your knowledge and Insight
The CEO of Zoom, connected to me last week as I left a comment on his post
5. Create a digital territory
If you are not connected to the people you are trying to influence then you are invisible
Build your connections - but don't connect and pitch
This is about conversations, not pitching
After All this is social media, not pitch media
Can you drive revenue from social media?
Social selling is not about spamming people or inmails or connect and pitch
Our definition of social selling is
"Using your presence and behavior on social media to build influence, make connections, grow relationships and trust, which leads to conversation and commercial interaction"
And the results?
For an AE, we can shorten sales cycles by 30%
And the average SDR will get 1 x ICP meeting a day
Which should increase your revenue by 20%
You can get these results by using our social selling methodology, that is certified by Institute of Sales Professionals (ISP)
"social selling techniques to influence buyers and changemakers - 2nd edition".
In this brand new edition, I have updated all the text, I have also got 15 practitioners, so people who are doing this already to explain how they are get (practical) business benefit. From the CEO that has been running a digital business for over 18 months to sales leaders and sales people who use social selling every day to drive revenue growth.
Articles on how these business have and are implementing digital, from Mercer, Telstra Purple, Ring Central, Cyberhawk, Namos, Ericsson, DLA Ignite and more.
What does Mark Schaefer, Marketing guru think of the book "social selling - techniques to influence buyers and changemakers - 2nd edition"? watch the video here
It's available on Amazon worldwide. Link to Amazon.com here and Amazon.co.uk here.
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