We often get contacted by salespeople desperate to sell digitally to the modern customer, but feel they are being held back by their...

 Josh and Jeff. Part 3.Josh has discovered something on LinkedIn.The Big Live Breakfast Burrito..!Every Thursday 7.45 - 8.30.Jeff...

One of the reasons the physical  'Shopping Mall' was seen as a great place to be alongside the retail High Street is because it...

The commercial digital world we live in is always in a state of flux, change is inevitable and based on my experience change...

Trust has always been the basis on which we make decisions. 

It's the currency for sales and marketing today and will no doubt be no...

If you didn't know, here at DLA Ignite we transform businesses that wont to sell and market in a digital world. 

During our training...

Prospecting - Digital First ✅Closing is what we do when we have been through the funnel, ticked all the stages off, dealt with objections...

Many marketing departments are tied to what they have always done. When I worked at a large US corporate we took last years...

Why English Cricket paid the price for not training its team on social media.History repeats itself.If you missed the news story, a...

Yesterday, my colleague Mike Garrison, put up a great video on the secret sauce of social media, you can watch it here

Now if you are...

The A-Z of Social.Week 2 of the list.This is a guide to help you understand what it means to be on socialand what you can achieve from...

Account Based Marketing (ABM) has been around for a number of years, I even wrote a chapter about it in my second book "Smarketing - How...

There is such a thing a "shaming" on social media.  What does that mean?

Let's pick a type of shaming at random, for example "fat...

I was recently approached by a salesperson who looked at my Linkedin profile and she asked me the question

"I was looking for inspiration...

The three Cs.Content. Consistency. Conversations.Content and insights delivered into your network with flow and strategy is the key to...

In the past there was just one way to generate business

1.

Interruption and broadcast - Advertising, cold calling (tele-marketing) and

If you are a CSO of an organisation, then this is for you, your management team and all those you lead into the new landscape of digital...

Unless you've been hiding under a rock these past few years, regardless of where you are in the so called 'developed world' you can't...

"Intent and sentiment" are powerful currencies in our real and digital social worlds - it's how we filter out those people who are false...

Back in 2014 I was tasked with a social selling roll out across 4,000 sales people and pre-sales people across Europe at a very large US...

Is Anything Going to Transform the Intrusive Ad Experience?

It seems that it took a global pandemic to help get us all closer to the answer.

We run a training course for all of our partners and associates on a Monday, every Monday.

It's where we train the team on the latest and...

What is your brand known for...?

It’s a great question to ask yourself.

What is my company known for and what am I known for...?

It may be...

If you missed it last week, Cristiano Ronaldo (92.3 million followers on Twitter) walked into a press conference at Euros and moved two...

I talk to a lot of people about the future of work as part of my podcast, I talked to Anita Lettink today and she talked about how "work"...

If you take a look at the LinkedIn job board and review the job descriptions for a CMO or eCommerce Director - most of them could be a...

My day job is working with companies who are needing to better understand how to go about transformative 'change'. 

This focus comes...

I tune in each week to a 'Vid Cast' (if that's the right word) to a group of people who are taking the business of social to another...

This article is relevant for people, businesses and marketing agencies.  

You can decide to build your social selling program or buy...

The A-Z of Social.Over the next few weeks I will give you a rundownof the A-Z of Social Media.This is a guide to help you understand what...

In this article with Inc, Seth Godin talks about the importance of obtaining soft skills

"Marketers around the globe face challenges of...

The other day I had a call with a company, and a well respected company.

The conversation went like this.

Company: "What we want you to do...

The Power of Being YourselfA recent read I came across from Inc. MagazineSocial media can sometimes be a daunting place.A lot of...

I spotted the other day that Clinch have sponsored the English cricket team.

Tom Harrison, the England and Wales Cricket Board ECB’schief...

I've just read this article about how a revolution in sales is going to take place with Artificial Intelligence (AI).

Is this really the...

This article states

"The last 12 months have accelerated many changes in content generation that were already well under way. As a result,...

Here is some interesting research from LinkedIn.

In terms of the sample, they surveyed more than 400 buyers and 400 sellers in the United...

I talk to people. People talk to me. That's what we do, right.

Down the pub, on the course, in the office, online and offline. Just talking.

Are you like me, pissed off with all the emailshit we get?

1.  Try this.  Whenever you get a spam email, look the person...

Social selling and legacy selling like cold calling and email marketing are very different, or they should be.  

I read an email from...

The key to unlocking digital conversation in the B2B landscape.But remember, producing content is not the only way to win on social...

Have you seen or even put together a Facebook or Instagram 'story' yet?

This is the function that allows you to knit a number of different...

Many people confuse building a brand with building awareness, and making the right people aware of you is a big part of brand marketing,...

Apple is putting more limitations around email marketing and in-app advertising.

The company will introduce Mail Privacy Protection for...

It's a common thing we we hear when we are coaching.

1. I have nothing to say on social media.
2. Nobody will be interested in me.
3. I'm just average.

Many people think of influencer marketing such as Kim Kardashian or these influencer lists you have in the world of B2B Marketing.

But in...

You might have missed it but Floyd Mayweather is a formal professional boxer, note the word "former" and Logan Paul is a Youtube star and...

This article from CNBC, discusses the current pandemic situation and if things will go back to the way they were before?

To quote the article

One of the team Lenwood Ross shared this article and it really resonated with me.

There is a lot of talk about going back to work, but...

I've lived through a number of technology changes, do you still use Yahoo? Netscape? Lotus-123? Skype? Friends reunited?

These were all...

How are you growing your network just now?We know that LinkedIn have curbed the spamming of connections and made it more...

Does having somebody in your company that has “social selling” in their job title, mean that you are a social selling business?

No, of...

My partner's 26 year old son stayed with us for a night this weekend.

It's always amazing to hear his view on the world, he's off to work in

Your profile is your passive social presence.Does your profile tell us about YOU?This is where anyone anywhere can look at...

Last week I posted a list of areas that we see have changed in sales and the type of skills that are needed for the modern salesperson.

My partner's 26 year stayed with us for a night this weekend.

It's always amazing to hear his view on the world, he's off to work in Portugal

I have been doing some deep dive 'go to market' research for a client of mine around those pesky 'yoots' known as the 'Gen Z people'.

Prior to 2020, the experience economy appeared to be booming. In the US, sales of spectator events, amusement parks, restaurants and...

Recent studies have documented a situation in which a little more than 10 percent of consumers who make purchases on the Internet trust...