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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management

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Posts: 298
Reposts: 0

1 1 59

Your Brand Isn't About Your Website, Your SEO, Your Advertising, Your Corporate Marketing .....

You can have the best content, the best website, written by the best marketing agency, with the best photos on the best website, with the...

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So What Exactly Is The Business Benefit of Going Social?

This article (From Oxford Economics and SAP) has a great data sample of 3,171 but only 3% of companies have actually digitally...

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Why Anybody Can Create Content ... Yes That Includes You!

As part of our social selling program we teach people how to create content.  Teach is the wrong word really, we empower, but that...

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Breaking up (Facebook) is so very hard to do

A long time ago, in a galaxy far, far away, the regulators took on a might software giant and tried to break its stranglehold over the...

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Content Marketing Vs Advertising - The Business Case

When was the last time you read an Ad?

The average day, you get up, put the TV on, ignore the ads.  Get in the car, switch radio...

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Creating a Social Media Strategy - There is Only One Measure!

My business part, Adam Gray and I are just back from a business trip to Singapore and Australia.  One question we get asked alot if...

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Does Digital Disruption Happen From the Inside?

There are a long list of disruptive technologies and applications, which were started by a disruptive business rather than the owners of...

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Smarketing - Why Merging Sales and Marketing is the Future

While this article is a bit "fluffy" it's talks about "why", rather than a "How", it does add to the debate and the fact of the matter is...

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The Importance of a Strong Network Rather Than Contacts

eBay, Amazon, Airbnb, Trip Advisor, Uber have all built their business models on people giving each other a rating.  Third part...

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Two Reasons Why You Will Never Make It With Social Selling!

In this article Gary gives a great view on how to sell in 2018.  I don't agree with all of it, for example, just firing inmails to...

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Gary Vee nails it again...sales sales sales

I think everyone would subscribe to Gary Vee...obviously I'm a fan, but I think he so often manages to de-mistify problems that people...

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Same Old Shit Vs Crazy New Shit

We talk to so many companies that say they don't use social and digital because their management, either restricts it or just openly...

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Blockchain in Marketing - Don't Believe The Hype!

Blockchain is one of those terms that everybody seems to want to talk about and be associated with.

Here at DLA we know something about it...

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Agile...what every business needs?

We often talk to businesses about their need to change with the timers in terms of how they market themselves and sell. But applying...

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Sales It's Not All About You - It's All About the Buyer

We all go on-line and research regardless if we are buying a low value or a high value item.  This means that when we approach...

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Social credit - what it means for you and me

Another good piece by John Harris writing in The Guardian. The truth is, we've had credit scores for a while now - as anyone who...

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