We often talk to businesses about their need to change with the timers in terms of how they market themselves and sell. But applying "agile" principles to how this could work as a marketing tool is taking it to the next level.
What do marketing and software development have in common? It used to sound like a set up for a bad joke. But in a world of malleable digital canvases and fast feedback loops, the answer is: actually, quite a lot. Both can benefit from shifting to a more iterative and adaptive way of working, empowering teams to harness the infinite flexibility of a digital world to transparently experiment, learn, and drive results.