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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management

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Posts: 298
Reposts: 0

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Can You Mix Business With Pleasure On Social Media?

Before I start, this isn't a political post, if you want to get into a republican or whatever discussion you are wasting your time.

This...

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The Ultimate Guide To B2B Influencer Marketing

A large accounting software company, well it was actually their PR agency contacted me and they want a call about how to work together,...

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Change Management For Digital Transformation

Nice article but still a "why" and not a "how" and then it dives in to "management consulting" speak or dives down even further into to...

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Half of Work Activities Completed by People Could be Automated by 2055 According to Recent Research

When I started working there was a typing pool, we wrote our letters (this was before the internet and email) on pads of paper and handed...

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Digital Transformation: How Is Your Organisation Adapting?

Great article on the culture change needed within an organisation to enable a digital transformation.

Research upon research shows that if...

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Content and SEO - a screwball comedy romance

It's the great will they, won't they romance of the modern era. SEO and Content. Ross and Rachel. Beatrice and Benedikt. See? The digital...

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Operate Like a Disrupter

It is forecast that companies will get smaller not bigger.  If you look at the number of people who work for IBM vs say Facebook....

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Six Keys to Leading Digital Transformation

We see so many organisations who have an inside-out mentality.  It's all about new systems, new tools and efficiency.  In a way...

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8 Common Boardroom Issues With Digital Transformation

Great article by my friend, Ray Wang, and I would like to add an 8th to the 7 common factors they lay out in terms of common board room...

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The importance of video editing? Let's cut to the chase

Anne Coates died today. If you haven't heard of her, you've probably seen her work. 

That moment in Lawrence of Arabia when the match...

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Checked your subscriptions recently? You should

The cumulative cost of my digital subscriptions has been on my mind for a while. And fair play to this author on Techcrunch for picking...

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Sales forecasting fundamentals: how to stay ahead

In a past life I was a regular horse rider, in fact I had lessons and I've ridden horses in a number of places around the world....

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Making a Splash with Financial Reporting on Social Media

Social Media over the last two years has jumped from Marketing to Sales to HR to Procurement to Supply Chain and it's now jumped to...

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How social media is changing M&A

Social Media is now used by 3.196 Billion people world-wide, which equates to 42% of the world's population.

A friend of mine recently...

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Millennials aren't Shopping like Older Parent Generations

My partner, Julie, has two sons, one of them is 23 and I've known him since he was 17.  This provides me with great insight into how...

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Few Consumers Are Buying Directly from Social Ads

Interesting research from eMarketer that only 15% of the people that see an advert on social media actually buy.

Where as 65% of people...

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What drives your content calendar?

Whenever I talk about content calendars, the question that always gets asked is, "but how do we know what to publish?".

The answer's...

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