Interesting article from IBM on why digital transformation fails and succeeds, it makes no mention of strategy, culture, the people, the process, leadership buy in, the C-Suite leading from the front, change management, talent (new or training the current talent), etc etc.

It talks about being blind sided by shiny new objects and then dives into talk about IOT or whatever the latest buzz words are.

But you will at least have a great SoR, so I'm guessing he's "selling" CRMs, but I could be wrong.