Digital Maturity Model and Self-Financing Transformation
We are seeing two issues with digital transformation:-
1. How do you measure it?
2. It's seems to be a black hole in which you throw money...
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Social First - Transformation Director -
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Are You Listening to Your Customers or Just Tuning Out?
I've just been asked to attend a "major marketing tech companies" conference for free, the tickets are £1,400 each if you pay list price....
We Analyzed 12 Million Outreach Emails - And The Vast Majority of Outreach Messages Were Ignored
Can you believe it? Well we can. Here is a pro-email marketing article, where they analyzed 12 million outreach emails....
Is it Time to Rethink Your Metrics? - A Real Digital Benchmark?
I was listening to a presentation from Brian Solis yesterday and he talked about some research that he had undertaken. Now, let's...
7 Reasons Why B2B Marketing And Sales Teams Should Work Together
I've seen so many sales and marketing teams struggle with the legacy prospecting methods of the past.
We can argue if sales has or hasn't...
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