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We are Digital Leadership Associates experts in Social Media Strategy, Social Selling and Social Media Management

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Posts: 298
Reposts: 0

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Can Marketing Continue to Spend, Spend, Spend ?....

In this research 93% of marketers expect to see marketing spend to increase, what isn't clear is how this compares with the year before.

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Forget reality. Here comes artificial intelligence

I wish I could remember the author of this quotation, that I paraphrase, "The biggest threat of artificial intelligence is not to...

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Convergence of Content: Pop Music and Playlists

As you may know, part of my 2017 experience of content is the way that bloggers, video producers, and now musicians gravitate towards the...

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All I Want for Christmas is a Meeting!

In this Harvard Business Review article it concludes that people are more likely to have a meeting with you, if you ask face-to-face...

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Three Quarters of Marketers Think #ArtificialIntelligence Will Transform Marketing in 2018

While it isn't exactly scientific adding together lines in research, so while 40% say AI (the largest sample) will be the technology of...

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Learn to manage your attention

This is one of the biggest stories of our digital times, along with fake news and artificial intelligence. To be better at work,...

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How do you know when you agency is lying to you?

The joke answer is that "their lips are moving"...but in reality there may be some untruths going on.

See the LinkedIn article here

Since I launched Digital Leadership Associates with Tim, we have had a very clear direction of what our purpose is and how we should be...…

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We Started a Digital Transformation but Ended Up In Meetings

Great article my by friend Robert Caruso, which is a call to action for all companies to start a digital transformation.

He approaches the...

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Hello, is it Trust You're Looking For?

There is an old saying in sales that "people buy people".  I think to a certain extent this is right, we have all purchased...

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unknownx500 Wolfgang Staudt

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Why you must know what you're buying...

But so often I see companies buying things that they don’t understand. Whether it be enterprise marketing automation software used to...

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Do you even listen to what your clients are saying?

This article is from the summer of 2016. And is still relevant today.

Do you know what social listening is? In simple terms, it is...

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All I Need Is the Air That I Breath and Social Media

The Hollies released a version of the song "The Air That I Breathe" in 1974.  I was 9.  I remember (probably over thinking) but...

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unknownx500 Syri_pz

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Your personal brand and why you should care.

Increasingly your personal brand really does matter as people jump to conclusions and you need to make sure that those are thee...

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GDPR Transforms Sales From Push to Pull

Regardless if you are Stateside or European, if you sell to European companies then you are required to comply with GDPR regulations.

But...

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2018 The Year of Random Acts of AI Artificial Intelligence

This article reads like an IT suppliers letter to Santa.

Where can they take their tech and sell it in based on the AI wave.

It was only a...

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Social selling is NOT a silver bullet...or is it.

Social selling is a bit of a buzz word (or buzz phrase) but is it actually any good?

See the original article here

An aspect of human nature which allows us to “deal” with this risk is denial (although of course denial is not actually dealing with the...…

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Why People and Process are Your Secret to Martech Success

I've watched a marketing automation project fail.

It was a case study on how not to implement marketing automation.

Take, probably the best...

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Disrupt, adapt, flourish

Good MSM summary on the future of employment - who succeeds, who fails -  by John Harris of @Guardian. And another reminder of how...

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What lessons can we learn from the past?

I can't help thinking that we've been here before...or have we?

Read the LinkedIn article I wrote here

What I was young(er) I saw a peculiar phenomenon take place - the dot com bubble. For those of you who were either too young, not...…

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Behold the shouting class

A long read, but a good one. The credibility of social and the web at large is frequently compromised by hateful rhetoric. 

No one...

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Can Artificial Intelligence Replace Love?

Being someone who had used internet dating (yes I admit it) in fact in the days before internet dating was wide spread and before the...

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Something you need to bear in mind as you develop a global business.

How should you manage the cultural differences as you start to work in other catagories.

Read the LinkedIn article here

It’s tiring travelling for business but it’s incredibly rewarding to see the world and to meet people from other countries and cultures...…

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Quitters never win...or do they?

A brilliant little video short where Seth Godin talk about how new book "the dip" and why quitting can be a good strategy sometimes.

When to Quit Seth Godin, Author and Speaker

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Business Strategy - Can we State It? - Do We Live It?

Article (rightly) argues the need for Emotional Intelligence (EQ) when dealing with customers.  Of course, we have always been...

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So, what really is your USP?

In a world quite literally FULL of competition we all need to be clear about what we have to offer!

See the original LinkedIn post here

As I’ve got older I’ve realised that this is not a very good idea. The problem is that no matter how much I tried to deliver what I...…

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So, is there a link between ecology and social media?

Yes...there is...and here's why!

See the original LinkedIn article here

Think what would happen if, as a company, you were able to get everyone to “do their bit” on social though. Imagine how all of the staff,...…

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Is it Time for Companies to Have a Disruption Department

Great article on what companies need to do in a time of continuous change.  Especially as, certainly in the US profits are up .

When...

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The path to success might be easier than you think...

The real differentiators between you and your competitors are a great deal easier than you think and they just really required you to be...

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