The real differentiators between you and your competitors are a great deal easier than you think and they just really required you to be a decent person!
In the modern business world there are lots of places you can buy specialist products and services. In the employment world you are not unique. Yes, you are unique as an individual, but not as a skill-set and therefore you are a commodity so the only differentiator is how you act. This guy said “I live my life by these four cornerstones and they have served me well” and it had.