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| less than a minute read

Why you must know what you're buying...

But so often I see companies buying things that they don’t understand. Whether it be enterprise marketing automation software used to send newsletters, or PPC campaigns going to the homepage…someone…somewhere is being shafted.

See the LinkedIn article here

I often go on flights of fancy with my thinking and one of the inalienable truths I see is that there are a lot of lazy people in business, they don’t invest the time to understand what they’re buying so they get exploited.