But so often I see companies buying things that they don’t understand. Whether it be enterprise marketing automation software used to send newsletters, or PPC campaigns going to the homepage…someone…somewhere is being shafted.
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Why you must know what you're buying...
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I often go on flights of fancy with my thinking and one of the inalienable truths I see is that there are a lot of lazy people in business, they don’t invest the time to understand what they’re buying so they get exploited.
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