Disrupt Yourself -- or Someone Else Will
In his book "The Innovators Dilemma", Clayton Christensen points out that the most successful companies stay close to their client.
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If Strategy Is So Important, Why Don’t We Make Time for It?
When Adam and I set up DLA we spotted a gap in the market, which was the lack of understanding about social at a strategic level.
I'm not...
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Why is a Digital Strategy so Important?
This article is interesting as it talks about taking everybody along in the digital journey. Technical, non-technical (like me),...
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Internal Communications: The KPIs Your Company Needs to Measure
I'm guessing this article is written by somebody without practical experience of using social internally. What employees don't want...
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Moving from a legacy business to a digital disruptor?
We see so many companies over complicating digital transformation. It tends to sit the the "shinny new object syndrome".
Companies...
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