Pivoting to Digital Maturity
Always find these articles “interesting” if a little “off putting”. Is it just me that finds them a little “ivory tower”?
I know the...
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Digital Transformation Has More to do with 'Mindset' than Digital.
I recently stumbled across a McKinsey piece of research titled 'The Case for Digital Reinvention', I've provided the link to the piece...
After 25 Years Of Digitisation, Ten Top Insights
An interesting article, but it misses three key points.
1. The death of marketing as we knew it - The fact that the old ways of...
Why Technology Decisions Lead to Digital Transformation Exhaustion
There is a saying that if you have a hammer everything is a nail.
The same with digital transformation. The Marketing funds sit with...
What’s Really Driving Disruption (It’s Not Technology)
I'm sitting writing this in San Francisco, while Adam and I have meetings with a number of companies.
One of the things that is telling...
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