'Why A Fool With A Tool Is Still a Fool'
A lot of 'future change makers' (maybe you) are now in the workplace. These are the guys and girls who know nothing other than a digital...
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How To Inject A Startup Mentality Into A Retail experience, Without Budget-Crushing Investment.
As far as 'experiences' go physical retail (pre-Covid) in my opinion seems to have leaned too far into the transactional experience...
Questions from the client base #11: How do we use Strategic Social Media to help us grow in new territories...?
Last week I hosted the latest OGV Energy Live on the topic of ‘International Growth’.
We heard from the leadership team at Motive...
"I don’t want to post personal content on Social Media…"
I don’t want to post personal content on Social Media…
We hear this a lot, but it’s a distraction and you’ve missed the point.
An...
We are measuring the wrong things…yes, but we are getting great data!…and other commercial red herrings...
When the British colonised India they were concerned about the number of deadly Cobras in Delhi.
The local council introduced a cash...
"Formality to Community" - How these 3 words will improve your business…
In 2018 I was the Managing Director of an Energy Service company.
I had a selection of ‘tools and techniques’ that I used to grow...
How to beat 'the algorithm' once and for all...a step by step breakdown for modern businesses.
A friend of mine posted a piece of content last week about their frustration with Social Media algorithms.
They wrote about how the...
Defining you and your teams digital identities and putting them to work for Sector dominance...
I was running a session with a clients team last week, a module focussed building sector influence on Social Media.
Its built around how...
Questions from the client base #6: How much time will my team to be spending on Social Media…?
This very much depends on what you need from this and what are the required results.
This sounds like a squirmy answer, let me explain…
Retailers No Longer Tell a “Brand Story" - They Tell Category Stories And It's Damaging.
Would you buy a car direct from the manufacturer rather than going to the retailer?
It's no secret that many brands are looking to nurture...
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