Disrupt Yourself -- or Someone Else Will
In his book "The Innovators Dilemma", Clayton Christensen points out that the most successful companies stay close to their client.
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If Strategy Is So Important, Why Don’t We Make Time for It?
When Adam and I set up DLA we spotted a gap in the market, which was the lack of understanding about social at a strategic level.
I'm not...
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How to Get Employees Comfortable Contributing to Social Media Marketing
One of the issues people are grappling with today, is that Marketing, as we knew it doesn't work anymore.
We are all so much more...
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Why is a Digital Strategy so Important?
This article is interesting as it talks about taking everybody along in the digital journey. Technical, non-technical (like me),...
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A leader must Distinguish between Digitalization and Digitization to Accelerate Change
There are many facets to digital transformation and too often people focus on the technology. Every IT supplier has jumped on the...
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