Why Your Company Needs to Own its Customer Experience from Start to Finish
Interesting article about BMW and the realisation that they need to own the customer experience from beginning to end. Let's park...
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Digital Leadership Associates Archive
unknownx500
Know the Difference Between Customer Experience and Customer Service
This Gartner article, with CEB now Gartner research makes a good point that there is a difference between customer experience and...
unknownx500
Four Myths of Digital Transformation
Nice article that uses research to back it up.
But, the number one thing you need is a strategy. That strategy needs to take into...
unknownx500
Competing in the Age of Disruption
In 2004 Nicholas G. Carr wrote his book "Does IT Matter" in it he discusses how IT has become a long line of upgrades. From...
unknownx500
Is your Strategy fit for a Digital World?
It's worth remembering that products, platforms and technology are all tactics and they are not strategies.
Google strategy and you get "a...
unknownx500
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