Great article on the culture change needed within an organisation to enable a digital transformation.
Research upon research shows that if people are to be taken along on the journey then there needs to be a change program to help them. We have all sat in fact based training where somebody turns up with 150 power points and then you go back to your desk, cannot remember any of it and nothing changes. Or training is delivered over the web and the people who are not interested, don't listen. Both approaches don't work.
In addition, this article discusses diversity and inclusion. This is not as we have seen in some companies recruiting "young people" as they "understand social". Our best pupil for social is 68 (years old). Diversity is key in making sure there is a culture of different ideas. One thing we have learnt, is that there are no wrong answers with transformation.
Digital transformation requires new skill sets. That can be an opportunity to instill cultural change. Jacky Wright, Corporate VP at Microsoft, leads the organization responsible for driving digital transformation within the company. She is very deliberate in how she builds multigenerational teams that enable transformation. The foundation of that approach: diversity and inclusion, or “DNI.” That includes hiring people with different backgrounds and experiences and hiring outside the norm. (Microsoft has an Autism Hiring Program, for example.)
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