Why Your Social Media Marketing Strategy Sucks
We talk to a number of people and they say "we tried social media and it didn't work".
What they did was did a few tactical posts or...
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The Death of Social Reciprocity in the Era of Digital Distraction
A friend of mine came to me and said he had lost confidence in selling. I said to him rubbish and then got him to talk about his...
Why Accounting and Finance Needs a Seat at the Digital Transformation Table
When I talk to people about digital transformation the conversation soon turns to customer experience.
The trouble for many...
The Most Underused Asset At Work: Being Human
We talk to a number of companies and we always ask them, what is it that sets you apart? We always get a long list of product...
Why Customers Are the Real Drivers of Digital Transformation
Customers are making decisions on how to deal with your organization.
Let's forget for a second the way you might want to sell to them.
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