Your Brand is Your Culture, So, you need to trust your employees.
I recently received a number of 'confidential' messages via social media from a number of extremely concerned employees from a well known...
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Social ROI isn't about Spend and Reach?
We often get asked the obvious question regarding ROI for Social Media, and as a marketing guy I get it, especially when there seems to...
Using a Buyer Persona as part of your 'Superpower' can be awesome!
If you have spent anytime in marketing you will be used to the term 'buying persona', and for many people in other departments of the...
The So Called 'Expert' who wasn’t, well, an expert!
The discrediting of an unqualified "expert" - found to have cut-and-pasted the same evidence for several different cases - has led to the...
How Does Social Media Drive Website Traffic, Without Advertising?
Chances are you've already invested quite a lot of time, resource, and no doubt hard cash into 'optimising' your website for all the...
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