Have the Differences Between B2B and B2C Marketing Disappeared?
There is a difference between Business to Business (B2B) and Business to Consumer (B2C) but the difference is getting closer and...
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Current Malpractice Handicaps Social Selling's Potential
We've all been there.
Somebody sends you a connection request on Linkedin, and then the next moment they are pitching to you whatever it...
Are you and your company the same brand?
“Nike isn’t a running-shoe company,” “it is about the idea of transcendence through sports.”
For as along as I've been in business...
Why Telling Stories is vital to branding and authenticity.
Your product and service is your brand?
I spend a lot of time with companies whose key focus is to work out how to continue promote the...
Whats 'Humpty Dumpty' Got to do with your Agency Fees?
Do you remember the nursery rhyme 'Humpty Dumpty'?
Well there been something similar going on in agency land for the past decade or so, as...
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