One of the things that scares me is the fact that people think that doing the same thing will get different results. The other thing that scares me is people advising others on digital transformation, when they have a vested interest and or have not digitally transformed themselves.
As one client to us, after firing their social media "guru", was " we thought he knew about social media as he had a beard."
Here's a great example of how, of course a company with a vested interest in your buying more advertising from them will help you in using their systems. In fact I would say "no shit Sherlock!".
When we know that advertising doesn't work anymore, it beggars belief. I'm also surprised that the "logo" company that is advertising this article is really wanting to be associated with such terrible advice.
Doing what you did before with a different set of technology is NOT digital transformation. It's doing what you did before, with another set of technology.
Marketing has changed in the last 20, 10, 5 and in the last 2 years. Buyers may now know what they want, but they are dam sure how they can find it. Doing what you did 2 years ago doesn't cut it anymore.
Ad agency Huge works with many clients to train those clients’ workforce on how to use the systems that the agency sets up for their businesses. That onboarding is done in multiple stages, according to Thomas Prommer, Huge's managing director of technology. This training enables clients to work together with the agency in what Prommer called “co-creation.”
https://www.emarketer.com/content/how-to-transform-into-a-modern-marketing-department?ecid=NL1002
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