Is Covid-19 Impacting Ad Spend - If so How?
When you think about watching stuff on the TV what comes to mind, do you think about the biggest screen in the house, or do you think...
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Why Advertising Agencies Are Dying!
Hedge funds continue to short the world’s leading advertisers. Shares of WPP have already fallen, other global 'MadMen' type agencies are...
Why Large Companies Continue To Struggle With Innovation
I recently wrote a blog the other week where I explained the way the world is right now. The internet, mobile and social media are...
Original Research is Essential for Compelling Thought Leadership
I presented at a Martech conference this week and at the end of the presentation in the section on questions somebody asked me what the...
Don’t fall for these Social Media Marketing Myths
One of the problems with social media is that there are too many people offering bad advice, the wrong advice, advice because they are a...
“What the f--- is happening to our business?’
In a recent article about a get together of the ad industry they said
"People are asking scary questions such: "Do ad agencies have a...
The Future Of Everything That Matters In Digital Marketing
When we see fashion shows we, OK maybe it's me, but I see models walking down the cat walk and I immediately think, "I will never wear...
How to Transform into a Modern Marketing Department
One of the things that scares me is the fact that people think that doing the same thing will get different results. The other...
The disappearance of the distinction between B2B and B2C marketing
Great article by Gartner about the merger of B2B and B2C marketing.
While I would agree B2B marketing does not need to drive you to a...
Your Social Media Strategy Isn't Working Because You Don't Know the Difference Between These 2 Terms
The two terms are social media and advertising. Sometimes an agency will use the terms "paid media" and "earned media".
An advert is...
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