Interesting research from Mulesoft that agrees that with the money you spend on Digital as in IT then you should expect a prolonged revenue loss.
I wonder how many boards of Directors / C-Suite realise this and will sign this off?
Nothing is mentioned of the people and process, the new ways of working, for example, using social media to connect with prospects, customer, supplies, employees and possible new talent to fuel the transformation?
If companies don't treat digital as a change program and transform the way people working then companies will end up in a "tailspin" as they hemorrhage money, with nothing more to show than a shiny new IT system.
Before organizations will start seeing the benefits of their digital transformation efforts, they will likely experience a prolonged period of revenue loss.