HOW STRATEGIC SOCIAL SELLING CAN INVITE YOU TO THE RFP TABLE?
Social media and in particular LinkedIn is the busiest and best place to showcase your industry business knowledge and create insight for...
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Can I get complete visibility to measure and monitor each reps results with social selling?
Social selling has many benefits, one of them is that it provides to you, your team total transparency as to what your time are...
Intent Data and Demand Generation
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
Will Covid-19 change the world of business forever?
We are in what seems unprecedented times.
As I sit here, working at my kitchen table and my Wife works upstairs in the home office,...
It is Always a Sad Day When a Start-up is Finally Wound up
We all start "start-ups' with good intentions. We put our hearts, minds, money, pretty much everything into the dream. So when somebody’s...
Why Frontline Workers Must Be Part Of Your Digital Transformation
Whenever you and I deal with a business, we deal with frontline workers, B2C or B2B it is always front line people.
I remember being in...
We Analyzed 12 Million Outreach Emails - And The Vast Majority of Outreach Messages Were Ignored
Can you believe it? Well we can. Here is a pro-email marketing article, where they analyzed 12 million outreach emails....
Is it Time to Rethink Your Metrics? - A Real Digital Benchmark?
I was listening to a presentation from Brian Solis yesterday and he talked about some research that he had undertaken. Now, let's...
Stop Doing Technology Projects And Start Doing Business Projects
We are often party to discussions where the answer is "tech" or a "tool".
Usually the tool is going to magically do work that people are...
How are you using your most valuable asset?
I was sitting with the CMO & Head of Social today. They work at a global, listed, multi-billion dollar organisation. We were creating...
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