What Skills Do Marketing Directors Need When There's No Ad Budget Post Covid?
Marketers are becoming more and more responsible for the communication aspects of the marketing mix – with social media, PR, CRM and...
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Can Social Media be strategic?
Social Media has changed the world. It has changed the way we communicate with each other. It is stitched into the fabric of society. A...
One customer versus the business? "today once one knows something, they all know".
This short video (link below) on the BBC news site caught my attention earlier this week.
It talks about how one company FabFitFun a US...
Want to Build Your Brand? Treat Your HR Team Like Grown Ups.
This is a 5 minute read, it's aimed at HR professionals and the C-Suite.
In every organisation, right now, there are individuals who get...
Can you get your brand message across in 2.4 seconds?
Are you an avid 'Ad skipper', or an Ad blocker, or maybe even both?
More and more of us are finding ways to block out or skip those...
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