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If You Are Not Already Using AI In The Sales Process You are Behind

This is a useful article on AI terms, many of us are already using AI in our daily lives.  Alexa, Siri, etc.  Many of us are already using AI in our business lives.

In fact there are some really "simple to set up" but powerful tools to use.  Look at Microsoft Social Engagement (MSE) as part of Dynamics 365.  It takes an hour to set up and as a sales person you are prospecting.  Think about that, you are in front of customers and prospecting at the same time.  Cold calling cannot do that!

This power is often locked in Marketing departments, but each salesperson can have their own criteria, based on their own territory. 

There is a whole industry now around intent data.

And the cost?  MSE is actually part of what you are paying for Dynamics, so no extra payment.  How cool is that!

But there’s also a lot of confusion about terminology, the kinds of applications businesses can make use of, and where AI is ultimately heading. In my experience, it’s not uncommon to hear business professionals use “AI” and other terms — such as “machine learning” and “deep learning” — interchangeably when there are, in fact, distinct differences between them.

Tags

intent data, intent marketing, intent, digital marketing, digital disruption, digital transformation, digital selling, digital strategy, social media, social selling, marketing, marketing strategy, microsoft, microsoft azure, microsoft crm, microsoft dynamics