Intent Data and Demand Generation
"Intent data shows which leads or accounts are actively conducting research online. As they search, they’re scored on thousands of...
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How to Use Social Listening to Find Clients
This is a good article from my friend Carlos Gil, and congratulations on being a contributor at "Entrepreneur". What I would say...
What can we learn from Metallica about data insight
We generate c. 2.5 quintillion bytes of data a day. I don't even know what a quintillion is, but I imagine it to be a lot. An awful...
Consumers Are Obsessed With Digital Research And Are Reshaping Customer Journeys As A Result
This is an excellent article by Brian Solis which confirms what we have been saying now for 4 months or so. The buyer (in B2B and...
The Impact of a Failure to Differentiate
We see it many, many times, we say the same thing as everybody else. We are number one, we are the biggest, here are our products,...
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